Squibb
Squibb is an AI outbound lead generation and cold email platform. Describe your ideal customer, and it sources scored, verified prospects, drafts a personalized sequence, and sends from its own warm domains with deliverability guardrails. Replies land in your Gmail, Outlook or Squibb inbox. Plans start at $30 per month for 5,000 credits.
What is Squibb?
Squibb is an AI outbound platform for finding leads and sending cold email without owning any email infrastructure. Rather than asking you to buy sending domains, configure DNS, warm inboxes and stitch a data vendor to a sequencer, Squibb runs that layer itself and exposes it as one workspace: describe the buyer you want, review a drafted sequence, hit send, and read the replies in your own inbox.
Lead sourcing starts in plain language. You say who you want to reach, such as a role at a company type in a region, and Squibb turns that into a search, scores every prospect against what you described, and surfaces the best fits first. Contact details are verified before a prospect can enter a campaign, which keeps bounce rates down. Leads added through Squibb Leads cost 10 credits each; if you prefer your own data, upload a CSV or connect Apollo, Hunter.io or Clay under Settings, where leads are billed by that provider and consume no Squibb credits.
Writing is handled by two assistants, Jett and Sable, which draft the first email and the follow-ups from what you tell them about your offer and audience. Each message is personalized with the lead's details, signs off with your name rather than a company name, and stays fully editable before launch.
Sending is the part Squibb is built around. Campaigns go out from Squibb's shared sending domains, which are already warm and monitored, so a new workspace can send on day one. A domain bought through Squibb warms for 45 days before it carries campaigns. Paced sending, working unsubscribe links and a suppression list that survives lead deletion are applied to every campaign automatically.
After the send, sequences continue on their own but stop the moment someone replies. Answers arrive in the Gmail or Outlook mailbox you connect, in a Squibb reply mailbox, or in the Squibb Inbox. A public MCP endpoint also lets Claude, ChatGPT, Gemini, Grok, Perplexity and Cursor request leads, build draft campaigns and check replies in plain English, with nothing sent or bought without your approval. Plans run from $30 to $210 per month on monthly billing, with credits ranging from 5,000 to 50,000.
Squibb Core Features
AI lead discovery
Describe your ideal customer in plain language and Squibb searches matching companies and people, scoring each prospect on fit so the best ones surface first at 10 credits per lead.
Verified contact data
Every address is checked before a prospect enters a campaign, so you are not paying to send into mailboxes that will bounce.
Included sending infrastructure
Campaigns leave from Squibb's shared, already-warm domains with no domains to buy, no DNS to configure and no SMTP to connect.
AI sequence writing
Jett and Sable draft the first email and every follow-up from your offer and audience, personalize each one with lead details, and sign off as you.
Reply-safe sequencing
Sequences run on their own and stop the instant a prospect answers, so nobody keeps getting chased after they have replied.
Replies in one place
Answers land in your connected Gmail or Outlook mailbox or a Squibb forwarding inbox, and all of them also appear in the Squibb Inbox.
Deliverability guardrails
Paced sending, a working unsubscribe link on every email and a suppression list that survives lead deletion are on by default.
Natural-language MCP control
One link connects Claude, ChatGPT, Gemini, Grok, Perplexity or Cursor, which can then pull leads, draft campaigns and check replies for you.
Who is Squibb for?
Squibb is built for people whose job is selling but who do not want to become email infrastructure administrators. It fits best in these roles: - **Founders and solo operators** running their first outbound motion. There is no domain to buy, no DNS records to set, no warm-up period and no second tool to connect, so a first campaign can go out the same day the account is created. - **SDRs and BDRs** who need volume without waiting on an ops team. Lead discovery, scoring, email verification and sequencing all sit in one workspace, and each reply stops that sequence automatically. - **Sales managers and heads of growth** who want to test new segments quickly. They can describe a target audience in plain language, review the drafted sequence, and judge the campaign before committing to a bigger outbound stack. - **Agencies and consultants** running outreach on behalf of clients. Multiple forwarding inboxes per plan and connected Gmail or Outlook mailboxes let replies route to the right person, and credits scale with monthly volume rather than seats. - **Marketers driving traffic and demos** rather than booked meetings. Squibb supports traffic campaigns as well as reply campaigns, so a send can be aimed at clicks and site visits instead of responses. - **Technical and AI-first teams** who would rather prompt than click. The MCP endpoint lets Claude, ChatGPT, Gemini, Cursor and other agents request leads, build draft campaigns and check replies in plain English. It is a poor match for teams that must send from their own corporate domain and IPs, for anyone who needs deep CRM sync and multi-step branching logic across many mailboxes, or for businesses that want a per-seat sales engagement suite rather than a self-contained sending service.
Squibb Use Cases
Launch a first cold email campaign the same day you sign up, with no domains to buy and no warm-up wait.
Find 200 operations leaders at logistics companies in Texas by describing the audience in plain language.
Turn a CSV of trade show contacts into a scored, verified list and a drafted four-email sequence.
Import leads from Apollo, Hunter.io or Clay so prospect data is billed by those providers and not by Squibb credits.
Send traffic campaigns that drive clicks and site visits instead of asking for a reply or a meeting.
Route replies to a connected Gmail or Outlook mailbox and answer prospects from your own address.
Run outreach for several clients with multiple forwarding inboxes and separate campaigns on one workspace.
Ask an AI assistant through MCP to draft next week's campaign and report credit balances without opening the app.
Squibb Pros and Cons
Pros
- No infrastructure work at all: warm shared domains, paced sending and suppression handling come with every plan, so a first campaign ships on day one.
- Lead discovery, verification, writing, sending and reply handling live in one workspace instead of four or five stitched-together tools.
- Genuinely editable AI output: Jett and Sable draft the sequence, but every word, personalization token and signature is yours to change before launch.
- Credit pricing is transparent and volume-scaled, with 5,000, 15,000 and 50,000 credit tiers and custom top-ups when you outgrow a plan.
Cons
- No free tier and no trial listed on the site, so evaluating the product means committing to at least $30 per month.
- Campaigns send from Squibb's shared domains rather than your own corporate domain, which can matter for brand recognition and for teams with strict sending policies.
- Sending is credit-metered and lead discovery costs 10 credits per lead, so heavy prospecting consumes a Starter plan's 5,000 credits quickly.
FAQ About Squibb
Squibb Pricing
Squibb sells three monthly plans with no free tier: Starter at $30 for 5,000 credits, Growth at $73 for 15,000 credits and one connected mailbox, and Pro at $210 for 50,000 credits and three mailboxes, all including the sending infrastructure.
Check official pricingStarter
5,000 credits a month for individuals launching outbound: sending infrastructure, AI sequence writing, CSV uploads, lead-source integrations, campaign reporting, reply and traffic campaigns, two forwarding inboxes and email support.
Growth
15,000 credits a month for growing teams: everything in Starter plus five forwarding inboxes, one connected Gmail or Outlook mailbox and priority support. Marked most popular.
Pro
50,000 credits a month for maximum volume: everything in Growth plus ten forwarding inboxes, three connected Gmail or Outlook mailboxes and priority support, with custom credit top-ups available.
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