SaleSmartly
SaleSmartly is an omnichannel customer engagement platform for cross-border sellers and support teams. It merges 14 messaging channels into one shared inbox, adds AI agents that answer, remember and follow up on leads, and layers an SCRM on top for customer profiles, routing, tags and reporting. Broadcast campaigns, automation flows and real-time translation run from the same workspace.
What is SaleSmartly?
SaleSmartly is a multi-channel customer engagement platform built for businesses that sell and support customers across social messaging apps. Its core promise is straightforward: every conversation from WhatsApp, WhatsApp Business API, Instagram, Facebook Messenger, TikTok, Telegram, LINE, email, website chat and other connected channels lands in one shared inbox, where human agents and AI agents work the same queue. The product is organised around four stages the company calls its growth workbench: capturing more leads, moving leads toward conversion, deepening customer relationships, and driving repeat revenue.
On the messaging side, SaleSmartly handles multi-account WhatsApp management, Instagram and Facebook selling chats, a website chat widget, real-time translation, conversation history retention, team collaboration and automatic conversation routing. Agents see customer details, order and product records, previous sessions and tags next to the chat, so context does not have to be rebuilt for every reply.
The AI layer is what the vendor markets as AI employees. AI agents answer first-touch questions, keep a memory of each customer's stated needs, follow up proactively, judge conversation intent, translate in real time and hand a conversation to a human when a case needs one. The pricing page meters this with AI assistant points (10,000 on Free, 100,000 on Pro, one million on Max) and AI member message quotas; extra points, email sends and AI messages can be bought as add-ons priced from $0.375 per 10,000 AI points, $2 per 1,000 emails and $0.70 per 100 AI messages.
The SCRM layer turns conversations into a customer asset: centralised customer records, bulk customer import, duplicate-contact suggestions, custom fields, tags and segmentation, diversion links and live QR codes, automatic assignment, service quality inspection, data export and analytics on sessions, ads and online duration. Marketing tools cover broadcast messages across WhatsApp, Messenger, Telegram and other channels, message templates, a material library, tracking links, automation flows, and conversion tracking tied to Meta campaigns.
Operationally, SaleSmartly runs in the browser and on mobile, offers role-based team management, operation and login logs, an app store of integrations, and API plus webhook access on its top plans. Adoption is self-serve: registration opens a free workspace, the help centre publishes a five-step getting-started path, and desktop and mobile apps are available for download. The company also runs an affiliate programme, a partner programme for agencies, and publishes side-by-side comparisons against Manychat, respond.io, WATI and SleekFlow. Every tier, including Free, also lists 7x12 support. The vendor reports 300,000+ customers, a G2 score of 4.5 out of 5, Meta Business Partner status, and ISO 27001, ISO 27701 and CCRC certifications, and publishes customer logos including SHEIN, ByteDance, MINISO, Alibaba Cloud and Chagee.
SaleSmartly Core Features
Omnichannel shared inbox
WhatsApp, WhatsApp Business API, Instagram, Facebook Messenger, TikTok, Telegram, LINE, email and website chat arrive in one queue with conversation history kept per customer.
AI employees (AI agents)
First-line answering, customer memory, proactive follow-up, intent detection, simulated human-style replies and automatic handoff to a human agent, metered by AI assistant points and AI member messages.
SCRM and customer profiles
Central customer records, bulk import, duplicate-contact suggestions, custom fields, tags and segmentation, automatic assignment, service quality inspection and customer data export.
Real-time translation
Incoming and outgoing messages are translated inside the chat, so one agent can serve buyers writing in different languages without switching tools.
Broadcast and marketing
Targeted mass sending across WhatsApp, Messenger, Telegram and other channels, message templates, a material library, tracking links and live QR codes for channel diversion.
Automation and chatbot flows
Rule-based automation plus AI robot hosting for welcome messages, order follow-up, group chat moderation and repetitive support paths.
Analytics and ad attribution
Reports on sessions, customer analysis, online duration, advertising and message-advertising performance, plus Meta conversion tracking and report sharing.
Team and platform controls
Role-based member management, routing and collaboration tools, login and operation logs, mobile and desktop apps, and API plus webhook access on Max and Custom.
Who is SaleSmartly for?
SaleSmartly is aimed at teams whose revenue depends on answering customers in messaging apps, especially businesses selling across borders where buyers write in several languages on several platforms. Cross-border e-commerce support teams are the clearest fit: shops running WhatsApp, Instagram, TikTok and Facebook enquiries need one queue instead of five tabs, and the order and product panels keep order status beside the chat. Social sellers and DTC brands use it for chat-led selling, because diversion links, live QR codes and Instagram or Messenger conversations feed one customer record that can then be tagged and re-marketed. Customer support leaders with 3 to 30 agents get routing, service quality inspection, canned scripts and conversation history, plus AI first-line replies that absorb repetitive questions before they reach a person. Sales and lead-generation teams use the SCRM side for lead assignment, follow-up reminders and pipeline-style tracking, so enquiries that arrive on social channels do not die in a personal inbox. Marketing growth teams run broadcasts, automation flows and conversion tracking from the same platform, which lets them connect ad spend to actual conversations. Agencies, resellers and BPOs that operate chat for several client brands fit the Max and Custom tiers, where 30 official channels, chat history export, API access and a dedicated account manager matter more than the entry price. It is a weaker fit for companies that only need a simple website chat widget with no social channels, and for teams unwilling to manage messaging quotas, since WhatsApp and TikTok policy compliance stays the customer's responsibility.
SaleSmartly Use Cases
Consolidate WhatsApp, Instagram and TikTok enquiries from a cross-border store into one agent queue.
Let an AI agent answer first-touch product and shipping questions in the buyer's own language.
Send a tagged broadcast to dormant WhatsApp customers to reactivate repeat purchases.
Assign incoming Instagram leads to the right sales rep with automatic routing rules.
Attach diversion links and live QR codes to ads so each campaign maps to a conversation.
Export chat history and customer data for compliance review or CRM migration on Max.
Track ad spend against real conversations to see which channel produces buyers.
Give an agency one workspace per client brand with scoped agent permissions and reporting.
SaleSmartly Pros and Cons
Pros
- Channel coverage is unusually wide for the price, spanning WhatsApp, Instagram, Messenger, TikTok, Telegram, LINE, email and website chat in one inbox.
- The Free plan is a real working tier, with two members, one official channel, 100 monthly active contacts and 10,000 AI points rather than a short trial.
- AI and SCRM sit in the same product as the inbox, so a conversation can be answered, tagged, followed up and re-marketed without exporting data.
- Billing is flexible: monthly, quarterly, half-year, annual and two-year terms, with published discounts from 10% to 25%.
- Certifications and partner status (ISO 27001, ISO 27701, CCRC, Meta Business Partner) are documented, which matters for brands handling customer data.
Cons
- API access, webhooks, chat history export and a dedicated account manager are locked to Max or Custom, so growing teams hit a steep jump from $15.90 to $199 per month.
- AI usage is metered twice, in assistant points and AI member messages, and add-ons are billed separately, which makes cost forecasting harder than a flat seat price.
- The interface and documentation lean heavily toward Chinese cross-border sellers, and the English help content is thinner than the Chinese original.
FAQ About SaleSmartly
SaleSmartly Pricing
Four tiers billed in USD or CNY. Free is $0 with 2 members, 1 official channel, 1 hosted device, 100 monthly active contacts, 10,000 AI assistant points and 200 AI member messages per month. Pro is $15.90/month monthly or $12.72/month on annual billing ($152.64/year) with 10 channels, unlimited active contacts, 100,000 AI points, 2,000 AI member messages, mass sending and brand removal. Max is $199/month monthly or $159.20/month annually ($1,910.40/year) with 30 channels, one million AI points, 5,000 AI member messages, chat history export, API, webhooks and a dedicated account manager. Custom is quote-based. Discounts are 10% quarterly, 15% half-year, 20% annual and 25% for two years; AI points, email sends and AI messages are sold as add-ons.
Check official pricingFree
2 members, 1 official channel, 1 hosted device, 100 monthly active contacts, 10,000 AI assistant points and 200 AI member messages per month, with 7x12 support.
Pro
10 official channels, unlimited monthly active contacts, 100,000 AI assistant points, 2,000 AI member messages, channel distribution links, mass sending and SaleSmartly branding removed. $12.72/month on annual billing ($152.64/year).
Max
30 official channels, unlimited contacts, one million AI assistant points, 5,000 AI member messages, chat history export, API interface, webhook notifications and a dedicated account manager. $159.20/month on annual billing ($1,910.40/year).
Custom
Quote-based plan for large organisations, with flexible pricing options, a dedicated account manager and custom channel and AI volumes.
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