Replient
Replient is an AI social media comment manager for brands. It replies to comments across Facebook, Instagram, TikTok, LinkedIn, YouTube, Google Reviews and the app stores in your brand voice, learns your tone from past replies and your website, hides spam and hate, and turns comments into leads with DM automations. A 14-day free trial is available.
What is Replient?
Replient (replient.ai) is an AI social media comment management tool built by replient.ai Software GmbH, a company operating from Austria in the EU. It reads, answers and moderates the comments and direct messages that arrive under a brand's social media posts and paid ads, and it does so in the brand's own tone of voice. The product covers eight channels from one dashboard: Facebook, Instagram, TikTok, LinkedIn, YouTube, Google Reviews, the Apple App Store and Google Play.
The core promise is speed and consistency. Replient learns from a brand's historical comments, replies, hiding and liking behaviour, plus the content of its website, to generate on-brand answers. Comments are answered in seconds rather than hours, at night and on weekends, and in the language the customer used. Each comment is classified by sentiment, positive, neutral or negative, and tagged into categories such as question, complaint, praise, spam or buying interest, so teams can filter and act in bulk rather than one by one.
Moderation is a central feature. Replient hides or deletes spam, complaints, negativity and offensive statements automatically, including under Meta and TikTok ads. A library of more than 100 automation workflows lets teams build if/then rules that hide comments, answer FAQs, tag conversations or notify the team when a valuable lead comments. DM automations add a visual flow builder for automatic direct message replies and lead capture, mainly on Facebook and Instagram.
Replient is used by more than 900 companies, ranging from e-commerce brands to agencies, and names customers such as SNOCKS, fonio.ai, OCEANSAPART, mobile.de and DJ Oetzi. It holds high ratings across OMR, G2 and Product Hunt, with a 4.95 average from 55 on-site reviews. The company says it is GDPR compliant, hosts in the EU and is certified as a partner of Meta, Google, TikTok, LinkedIn and YouTube, connecting through official APIs.
Pricing runs on three monthly plans billed in euros: Lite at 39 euros, Pro at 129 euros and Enterprise at 249 euros, each excluding VAT and with a 10 percent annual discount. The plans scale by processed comments per month, 1,000, 4,000 and 10,000, and by number of brands, 1, 4 and 10. A 14-day free trial needs no credit card. Replient also runs as an iOS and Android app so replies can be sent on the go.
Replient Core Features
Multi-channel inbox
Manage and reply to comments from Facebook, Instagram, TikTok, LinkedIn, YouTube, Google Reviews, the App Store and Google Play in one dashboard.
AI reply suggestions
Get AI-generated, on-brand answers to price, shipping and product questions, delivered as a favourite answer plus alternatives and sent with one click.
24/7 AI moderation
Automatically hide or delete spam, complaints, negativity and offensive comments, including under paid Meta and TikTok ads.
Comment automations
Choose from more than 100 workflows that hide spam, answer FAQs and notify your team when valuable leads comment.
DM automations
A visual flow builder for automatic direct message replies and lead capture on Facebook and Instagram.
Website and history learning
Replient learns your tone from past replies and reads your website for current prices, promotions and product facts.
Sentiment and tagging
Every comment is classified by sentiment and tagged by topic, such as question, complaint, praise, spam or buying interest.
Multilingual replies
Automated answers in the language of each comment, including German, English, French, Spanish, Italian, Dutch and Polish.
Who is Replient for?
Replient is built for businesses that receive more comments than their team can answer by hand, and for the agencies and freelancers who manage that work on their behalf. The clearest fit is the e-commerce or D2C brand that runs paid social campaigns. Comments under Facebook, Instagram and TikTok ads often contain buying, shipping and price questions, and an unanswered comment is a lost sale and a weaker ad. Replient replies to those comments quickly, hides spam and negativity, and flags genuine buying interest, which is why brands such as SNOCKS and fonio.ai use it to protect both their brand image and their ad spend. Community and social media managers are the second group. They are the people who currently open each platform, read every comment and type every reply. Replient gives them one inbox for eight channels, AI-generated reply suggestions that sound like the brand, bulk actions for hundreds of comments at once, and a learning model that improves as it sees more of their past answers. It suits teams that want to cut hours of manual work, not people seeking a fully hands-off bot, because replies can be reviewed before publishing. Agencies and multi-brand companies are a third group. The Pro and Enterprise plans support four and ten brands in one dashboard, with separate knowledge bases, tone, automations and statistics per brand, plus roles and permissions and an activity log. That structure suits an agency running comment management for several clients without mixing one client's learnings into another's. Customer support and community leads who want measurable insight are a fourth group. The sentiment reports, post analysis and tagging give them data on what customers actually ask and complain about, rather than a gut feeling, and the mobile app lets them keep an eye on things away from a desk. Replient is likely a poor fit for solo creators with very low comment volume, and for teams that want a free tool indefinitely, because every paid plan is billed monthly in euros after a 14-day trial.
Replient Use Cases
Answer buying and shipping questions under Facebook, Instagram and TikTok ads before they cost a sale
Hide spam, hate and negative comments automatically to protect brand image and ad performance
Manage comments from eight channels in a single shared inbox instead of switching apps
Turn commenters into leads by capturing buying interest and replying with DM automations
Answer hundreds of comments in bulk by tag or keyword with one click
Track customer sentiment and top topics with reports instead of reading every comment
Run comment management for several client brands from one agency dashboard
Replient Pros and Cons
Pros
- Covers eight channels from one inbox, including Google Reviews and both app stores, not just the big social networks.
- Learns each brand's tone from past replies and the website, so suggestions sound like the team rather than a generic bot.
- Automatic moderation hides spam, hate and negativity, including under paid Meta and TikTok ads, which protects ad performance.
- Flexible control: replies can be published automatically or reviewed manually, and plans scale by comments and brands.
- Official partnerships with Meta, Google, TikTok, LinkedIn and YouTube keep connections API-based and compliant.
Cons
- There is no permanent free plan; the entry point is a 14-day trial, after which the cheapest plan is 39 euros per month excluding VAT.
- Reviewers say the AI can occasionally confuse general comments with genuine buyers, so manual review of suggestions is still useful.
- The Lite plan excludes DM management and multiple brands, so growing teams must upgrade before handled direct messages.
FAQ About Replient
Replient Pricing
Replient prices in euros with three monthly plans, Lite at 39 euros for 1,000 comments and one brand, Pro at 129 euros for 4,000 comments and four brands, and Enterprise at 249 euros for 10,000 comments and ten brands, all excluding VAT and ten percent cheaper on annual billing, after a 14-day free trial without a credit card.
Check official pricingFree Trial
A 14-day free trial with no credit card required, giving access to the platform before choosing a paid plan.
Lite
Core features for beginners: 1,000 processed comments per month, one brand, website learning, comment automations, sentiment and bulk actions. Ten percent off on annual billing.
Pro
For established businesses: 4,000 comments per month, four brands, DM management and DM automations, custom instructions, custom tags and all Lite features. Ten percent off on annual billing.
Enterprise
For high volume and multi-brand use: 10,000 comments per month, ten brands, roles and permissions, priority support with an SLA and all Pro features. Ten percent off on annual billing.
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