Euka
Euka is an AI-powered affiliate marketing platform for TikTok Shop brands. It helps you discover and shortlist creators from a 4M+ indexed database, automate outreach and messaging, run contests and retainers, license creator content for Meta ads, and get AI answers about store performance. Trusted by 17,000+ stores, it was ranked TikTok Shop's #1 affiliate platform and won the 2026 Catalyst Award.
What is Euka?
Euka is an AI-powered affiliate marketing operating system for TikTok Shop, covering the full creator workflow 'from discovery to GMV.' The platform indexes over 4 million TikTok Shop creators and scores them on actual sales performance rather than vanity follower counts. Its AI creator search lets brands describe the creator they want in plain language — or drop in a reference image — and Euka matches across visuals, transcripts, and real sales data, with editable filters for category, region, GMV, and more. Discovery feeds into an affiliate CRM with dynamic segments that group creators by behavior such as 'sampled, not posted' or 'gone quiet,' so no manual list management is needed. Automated outreach agents fire when a creator hits a condition — for example, a sample delivery triggers a creative brief, a $1K GMV milestone triggers a Discord invite, and a top video triggers a bonus offer. An AI auto-responder handles repeat questions like sample requests in seconds, and the platform tracks open rates and message queues across TikTok, Instagram DM, and email. To keep creators active, Euka runs contests with automated leaderboards and retainers that guarantee video deliverables each period, with applications, submissions, and payments tracked in one place. On the ads side, brands can request, negotiate, and manage usage rights for creator content, publish it to Meta Ads in one click, and pay creators by percentage of ad spend, revenue, or a flat fee. Euka Copilot answers plain-English questions about the store using live data, provides creator-level attribution for GMV, ROAS, and content performance, and generates clean, shareable reports in seconds instead of spreadsheet requests. It also offers MCP integration for Claude, Codex, and other tools so AI assistants can query store insights directly. Growth and higher plans add automated spark code collection, automated outreach to competitors' creators, automated creative briefing, and premium access to social intelligence tools, while Enterprise adds video moderation for shoppable content, Amazon affiliate links, Discord integration, and custom data and reports. Euka reports $4B+ in GMV driven — over 5% of all TikTok Shop revenue ever — across 17,000+ stores, and cites case studies like SharkNinja growing GMV from $1.71M to $18.16M in 120 days. Recognized by TikTok itself, Euka was ranked the #1 affiliate platform partner and won the 2026 Catalyst Award at the TikTok Shop Developer Summit.
Euka Core Features
AI creator search with natural-language and visual queries across 4M+ creators ranked by real GMV
Editable discovery filters for category, region, GMV, and more signals
Affiliate CRM with dynamic segments grouping creators by behavior like sampled or inactive
Automated outreach agents that fire when creators hit defined milestones
AI auto-responder that answers repeat creator questions in seconds
Contests with automated leaderboards and retainers guaranteeing video deliverables
Licensed content workflow with one-click publishing to Meta Ads and flexible payouts
Euka Copilot answering plain-English store questions with shareable, attributed reports
Who is Euka for?
Euka is built for anyone running a TikTok Shop affiliate or creator program. The primary audience is TikTok Shop brands — from indie DTC labels to Fortune 500 companies such as SharkNinja, Tarte, True Classic, and Mary Ruth's — who want to replace manual creator sourcing and messaging with automation. It suits brands at every stage: the pricing page positions Starter for new shops under $2K monthly GMV, Growth for scaling shops above $2K GMV, and Enterprise for high-volume stores needing speed and dedicated support. E-commerce and growth marketing teams use it to find creators, brief them, track samples, run contests, and report on GMV and ROAS. Agencies managing multiple TikTok Shop clients are a second core audience, with a dedicated Agency plan for running many brand workspaces from a single system. Creators also sit on the platform: Euka indexes 4M+ TikTok Shop creators, and the company reports paying $3M+ directly to creators through campaigns, contests, retainers, and licensed content deals. Typical scenarios include cold-start stores building a creator roster from scratch, scaling brands activating hundreds of sampled creators, and teams that want AI to answer store-performance questions or repurpose creator videos into Meta ads. It is not aimed at influencers seeking discovery tools or platforms outside the TikTok Shop ecosystem.
Euka Use Cases
Discover and shortlist TikTok Shop creators that fit your brand's niche and audience
Automate cold outreach to sampled, inactive, or high-potential creator cohorts
Reactivate 'gone quiet' creators with automated milestone-based messaging
Run GMV and posting contests to boost video output across your creator roster
License creator videos and scale them as paid Meta ad campaigns
Get instant AI answers and reports on store GMV, ROAS, and content attribution
Agencies manage creator programs across many client brands from one workspace
Euka Pros and Cons
Pros
- Creators are scored on actual sales data, not follower counts, so matches reflect real selling power
- All-in-one workflow covers discovery, outreach, contests, ads licensing, and analytics
- Recognized as TikTok Shop's #1 ranked affiliate platform and 2026 Catalyst Award winner
- Automation agents and auto-responders let small teams manage thousands of creators
- Proven scale with $4B+ GMV driven across 17,000+ stores including major brands
Cons
- No permanent free tier; paid plans start at $199/month with only a free trial available
- Most plan pricing (Growth, Enterprise, Agency) is unlisted and requires contacting sales
- Value is tightly tied to the TikTok Shop and Meta Ads ecosystems, limiting use elsewhere
FAQ About Euka
Euka Pricing
Euka offers a free trial, then paid plans: Starter at $199/month and Growth at $599/month (per workspace, billed monthly, with 20% off annual billing), while Enterprise and Agency plans are custom-priced on request.
Check official pricingStarter
Ideal for new TikTok Shops with less than $2k monthly GMV. Includes unlimited outreach and CRM during cold start, 10K messages and invites per month, limited Social Intelligence access, and a cold-start playbook.
Growth
Recommended for scaling TikTok Shops with over $2k monthly GMV. Includes unlimited messages and CRM access, unlimited contests, AI-powered creator search, automated outreach to competitors' creators, automated creative briefing, premium social intelligence, and a dedicated account manager.
Enterprise
For high-volume shops needing maximum speed and dedicated support. Includes max outreach speed, dedicated account manager and CSM, biweekly strategy calls, priority Slack support, video moderation for shoppable content, Amazon affiliate links, Discord integration, and custom data and reports.
Agency
For agencies managing multiple TikTok Shops. Includes unlimited access to Euka, volume discounts, a dedicated account manager, and VIP support via Slack.
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