Triple Whale
Triple Whale is an AI operating system for ecommerce and retail brands, trusted by 60,000+ businesses. It unifies real-time business data, cross-device tracking, and unified measurement (MTA, MMM, incrementality) with Moby AI — AI agents and chat that analyze performance, forecast revenue, generate creatives, and automate ad campaign actions across Meta, Google, TikTok, and more.
What is Triple Whale?
Triple Whale is an AI operating system for ecommerce that combines real-time business data, accurate tracking, unified measurement, and AI agents that do work rather than just answer questions. Founded in 2021 by Maxx Blank, AJ Orbach, and Ivan Chernykh — former ecommerce operators — and backed by Shopify and other leading investors, it is used by 60,000+ brands tracking $65B+ in annual revenue and $7B+ in annual ad spend. The platform is built in layers. The Triple Whale Data Platform connects every channel — marketing, sales, operations — in minutes with 60+ one-click integrations and no separate data warehouse. The Trust Layer pairs complete business context with measurement validation. The Business Intelligence Layer transforms raw data into ecommerce-specific dashboards, reports, and visualizations. The Activation Layer uses the Triple Pixel, which delivers cross-device, cross-platform tracking with first- and last-click attribution, plus Sonar to push high-intent signals back into ad platforms. On top sits Moby AI (Moby 2), an AI operator that knows your business in real time. Moby Chat works like a data scientist at your fingertips — asking questions, investigating performance, forecasting SKU-level order volume, and building reports inside Triple Whale or Slack. Moby Agents are 24/7 ecommerce intelligence agents, including Creative Strategy, Order & Revenue Pacing, and Revenue Anomaly agents, plus Specialists such as Moby Media Buyer, Moby Creative Director, and Moby Conversion Optimizer. Moby Automations turn any chat into recurring work: leadership reports, Meta spend monitoring, Klaviyo flow triggers, inventory POs, and anomaly alerts. Moby routes tasks across frontier models — Claude, ChatGPT, Gemini, and xAI — choosing the best model per job, and can generate brand-tuned creatives and Shopify landing pages. Measurement is anchored by Compass, which brings MTA, MMM, and incrementality testing (holdouts and geo-lift tests) into one self-calibrating system so Moby's actions are grounded in validated data. AI Visibility tracks ChatGPT mentions, citations, and sentiment automatically. The platform is SOC 2 Type II certified and GDPR/CCPA compliant, processes 9.2B events daily, and offers Data-In/Data-Out APIs plus a Triple Whale MCP for custom workflows.
Triple Whale Core Features
Moby AI operator
chat and 24/7 agents that analyze performance, forecast revenue, and automate recurring work
Triple Pixel cross-device, cross-platform tracking with first
and last-click attribution from day one
Unified measurement with Compass
multi-touch attribution, MMM, and incrementality testing in one system
Real-time data platform processing 9.2B events daily with 60+ one-click ecommerce integrations
AI Visibility automatically tracks brand mentions, citations, and sentiment across ChatGPT and all LLMs
Sonar Send and Sonar Optimize activate first-party data to improve targeting and grow ROAS
Moby Automations and Specialists (Media Buyer, Creative Director, Conversion Optimizer) execute growth work on schedule
No-code dashboards, SQL editor, custom metrics, customer segments, and 12-month data retention
Who is Triple Whale for?
Triple Whale is built for ecommerce and retail operators who need trustworthy data and AI that actually executes. It is for founders and owners of DTC and Shopify brands who want a single source of truth for their entire business — paid, owned, subscription, and organic channels in one real-time view — instead of juggling five tabs. Marketing leaders use it to unify teams around trusted measurement, real-time attribution, and leadership-ready reports. Performance marketers rely on it to manage ad campaigns across Meta, Google, TikTok, and more, pausing underperformers and scaling winners while proving ROAS with multi-touch attribution, MMM, and incrementality testing. Ops marketers automate recurring work: weekly reports, KPI alerts, ad monitoring, inventory POs, and audience updates handled by Moby on a schedule. Data analysts get no-code dashboards, a SQL editor, custom metrics, cohort and product analysis, and Data-In/Data-Out APIs without building their own warehouse. Agencies — 2,000+ worldwide — use Moby Agents and Specialists like Moby Media Buyer to deliver better results to more clients without stacking headcount. Retail and marketplace sellers connect 60+ integrations across ecommerce platforms, advertising, email/SMS, reviews, shipping, subscriptions, and Amazon. Small brands start on the free plan; Foundation, Automate, and Enterprise scale with GMV. Large multi-store, multi-geo brands with retail and wholesale data use Enterprise with Compass for unified measurement and procurement-grade controls.
Triple Whale Use Cases
Detect creative fatigue early and generate new winning ad creatives tuned to your brand
Forecast next month's order volume for every product SKU to plan inventory
Schedule weekly leadership reports, KPI alerts, and anomaly flags in Slack automatically
Manage Meta, Google, and TikTok campaigns, pausing underperformers and scaling winners within guardrails
Draft full HTML Klaviyo campaigns and trigger flows when metrics change
Build live customer segments and sync them to any advertising or retention platform
Run holdout tests, geo-lift tests, and marketing mix modeling to prove channel incrementality
Create high-performing Shopify landing pages with Moby Landing Pages
Triple Whale Pros and Cons
Pros
- One source of truth: real-time data, cross-device tracking, and MTA + MMM + incrementality in a single platform
- Moby orchestrates frontier models (Claude, ChatGPT, Gemini) with full real-time business context and executes actions
- Free plan plus paid plans with unlimited users, unlimited store integrations, and Sonar included
- Set up in about 15 minutes with no engineer required; SOC 2 Type II, GDPR and CCPA compliant
- 60+ integrations plus Data-In/Data-Out APIs and a Triple Whale MCP for custom BI workflows
Cons
- Paid plans are 12-month subscriptions, and pricing scales with annual GMV, so cost grows as your revenue grows
- Moby AI has no standalone free trial; full agent access requires a paid package or a booked demo
- Several capabilities (Compass, Retention and Conversion add-ons, Enterprise) are sales-led with no self-serve price
FAQ About Triple Whale
Triple Whale Pricing
Free plan at $0/month; paid plans start at $549/month (Foundation) and $1,349/month (Automate) for the $1M-$2.5M annual GMV tier and scale with GMV, with Enterprise custom-priced.
Check official pricingFree
Your whole business in one view: real-time data, Triple Pixel tracking, blended ROAS, AI visibility, and post-purchase surveys, with up to 10 users.
Foundation
Trusted multi-touch attribution, no-code dashboards and SQL editor, first-party data activation, and Moby AI operator. Price shown for the $1M-$2.5M annual GMV tier.
Automate
Adds Moby Automations, Moby Specialists, creative generation, model routing, and campaign actions. Price shown for the $1M-$2.5M annual GMV tier.
Enterprise
Adds Compass (MMM, incrementality, MTA), retail and wholesale data, custom integrations, SSO, audit logs, and dedicated success coverage. Contact sales.
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