Oogwai

Oogwai is a data and analytics product company that builds AI systems which read business data and answer questions about it in ordinary language. Instead of shipping another dashboard builder, Oogwai connects to the places where performance data already lives, learns the schema and the metric definitions in your specific account, and turns a typed question into a query against the real records.

The company runs four product lines around that single idea. Oogwai Analytics, presented in-product as Compass, covers marketing and e-commerce reporting: blended ROAS by channel, conversion rate trends, retention, audience overlap and creative fatigue, plus automated diagnostics that surface budget leakage and targeting overlap before month end. Oogwai for YouTube handles channel intelligence for creators and multi-channel operators, covering retention curves, title and thumbnail performance, publishing cadence, topic gaps and competitor benchmarks. Prism Books brings finance intelligence to businesses running on Tally, so a bill sent over WhatsApp lands as a voucher and a question about receivables returns a number. Custom enterprise AI builds take the same pattern onto a customer's own warehouse, documents and internal APIs, delivered as a running product deployed inside their cloud.

Every answer shows its source, filters and date window, so a figure can be checked rather than trusted blindly, and the system declines when the connected data cannot support the question. Beyond answering on request, it runs scheduled diagnostics and pushes findings — campaigns sitting below break-even, audiences that overlap, creatives whose frequency is climbing while click-through falls — into the product, an inbox or a Slack channel, so the weekly reporting ritual becomes a review rather than a rebuild. The company is also explicit about what it is not: not a modelling platform, not a warehouse, and not another dashboard vendor. There is no SQL editor to learn, no semantic layer to maintain above the source systems and no implementation project standing between signup and the first answer, which is why the free tier is meant to be tested on live data rather than a demo dataset. Access is read-only by default, scoped per connection and revocable at any time. Setup is an OAuth handshake rather than an implementation project, and the company says most accounts ask their first question within ten minutes.

Oogwai is built in Dubai and Bengaluru by a small team of founders, engineers, testers and designers, and sells to customers worldwide with its strongest presence in India, the Gulf and Southeast Asia. A free plan at $0 covers four integrations and thirty monthly queries, Growth is $30 per month or $20 per month billed annually, and enterprise work is quoted per engagement.