The Cirqle
The Cirqle is a creator marketing platform built for performance teams. Its AI search surfaces creators by historical RoAS, category match and audience data, while forecasting shows expected return before you contract. Campaign workflows cover briefs, negotiations, contracts, shipping, content approvals, rights and payouts, and organic creator content can be turned into partnership ads across Meta, TikTok and YouTube, with reporting tying spend to revenue.
What is The Cirqle?
The Cirqle is an AI-powered creator marketing platform that treats influencer activity as a performance channel rather than a branding line item. Built by Ballerton B.V., a team with a decade in the creator industry, it bundles creator discovery, campaign operations, paid amplification and attribution reporting into one operating system for brands, agencies and performance marketers.
The core of the product is an AI creator search engine. Instead of filtering by follower count alone, teams search by historical RoAS, category match, topic, keyword, engagement signals and verified first-party audience data. Creator profiles carry a performance history, so a marketer can see how previous partnerships actually returned before starting a conversation. A DeepSearch layer broadens the net across multiple creator sources, while advanced filters narrow results to the markets and categories a campaign needs.
RoAS forecasting sits beside discovery. Teams run scenario models in plain English, adjust budget, creator mix or market allocation, and see predicted return before spending. Forecasts draw on the brand's own historical performance and a knowledge base the company describes as more than ten thousand winning briefs, plus context such as the product URL and brand website.
Campaign management covers the full lifecycle: AI-generated briefs, in-platform negotiations, automated contracts, product shipping, content approvals, usage rights management and creator payouts. The stated aim is removing spreadsheets and Slack threads from the process. A collaboration layer keeps creators, internal stakeholders and agencies working from the same record.
On the paid side, turn-into-ads converts organic creator content into partnership ads, whitelisted ads and TikTok Spark ads across Meta, TikTok and YouTube without leaving the platform. Creator-based lookalike audiences extend reach from proven creative, and built-in paid boosting handles distribution.
Attribution and reporting aggregate organic and paid performance for every asset across networks, using integrations with Meta and TikTok Ads Manager, Shopify, Northbeam and Impact.com. First-party attribution aims to show true creator ROAS rather than platform-reported numbers.
The platform also runs ambassador and affiliate programs alongside influencer campaigns, so one team can manage recurring content creators and revenue-share partners in the same place.
Since late 2025 The Cirqle has leaned into agentic workflows. An MCP server lets teams query and act on the platform from Claude, ChatGPT, Cursor, Gemini or Copilot: finding creators, drafting briefs, forecasting outcomes, triaging creator inbox replies and pulling live ROAS, CPA and attributed revenue by prompt. The company says no engineering work is required to connect, and data is pulled live rather than exported.
Reference customers include Rent the Runway, Loop Earplugs, Crocs, About You, Vinted, UGG, HelloFresh, Johnson & Johnson, Matt Sleeps, LYMA Life and Zelesta. Published case metrics include 6.5x ROAS and a 73% CPA decrease at Loop Earplugs, 3.84x paid ROAS at Rent the Runway and a 49% lower CPA at About You. Pricing is not published; access starts with a demo request.
The Cirqle Core Features
AI creator search
DeepSearch by category match, engagement, topic, keywords and verified first-party audience data, with RoAS and ad spend filters.
RoAS forecasting
view historic RoAS, ad spend and revenue for a creator before contracting, and model budget or creator-mix scenarios in plain English.
End-to-end campaign management
AI-generated briefs, in-platform negotiations, automated contracts, shipping, content approvals and creator payouts.
Turn into ads
convert organic creator content into partnership ads, whitelisted ads and TikTok Spark ads on Meta, TikTok and YouTube.
First-party attribution and reporting
aggregate organic and paid performance across networks and track sales through Meta, TikTok, Shopify, Northbeam and Impact.com.
Usage rights management
license creator content for paid use and keep permissions attached to every asset in a campaign.
Agentic MCP access
plug into Claude, ChatGPT, Cursor, Gemini or Copilot to find creators, forecast, brief, handle comms and pull live metrics by prompt.
Ambassador and affiliate programs
run recurring creator and revenue-share partner programs alongside influencer campaigns from the same workspace.
Who is The Cirqle for?
The Cirqle is built for teams that spend real budget on creators and need to defend it. That starts with DTC and ecommerce brands in apparel, beauty, supplements, food and consumer goods, where creator content drives both discovery and paid performance. Performance marketing managers and heads of growth use it to find creators with a track record instead of guessing from follower counts, and to prove incremental revenue against paid media benchmarks. Influencer and creator marketing managers use the campaign layer to replace spreadsheets, DM threads and email chains with briefs, contracts, shipping, approvals and payouts in one place. Agencies and creator networks run multiple client programs from a single workspace and share reporting with the brands they serve. Affiliate and ambassador program owners use the same platform to recruit, reward and track recurring partners. It also suits lean teams without a dedicated analyst, since forecasting and attribution reporting remove the need to stitch platform exports together by hand. Larger organizations get portfolio-level comparison across brands and markets, which is why holding-company agencies and multi-brand retailers appear among its customers. Teams already working inside Claude, ChatGPT, Cursor or Gemini can drive the platform through the MCP server instead of learning another dashboard, which appeals to growth teams that live in AI assistants all day. Enterprise marketing teams also use the forecasting layer during planning cycles, running scenarios for next quarter's creator roster before budgets are locked, and comparing how each market performed against the others in the portfolio. Smaller growth teams tend to start with a single hero product, then expand into ambassador and affiliate programs once the attribution data proves the channel. Creators themselves are served separately through a free creator signup where they can join campaigns; the paid product is aimed at the brands and agencies buying creator services. Brands completely new to influencer marketing will find the workflow complete but opinionated, and companies expecting a self-serve trial should expect a demo conversation first.
The Cirqle Use Cases
Find creators by historical RoAS instead of follower count
Forecast campaign return before signing creator contracts
Run influencer campaigns from brief to payout in one workspace
Turn top organic creator posts into paid social ads
Attribute creator-driven revenue across Meta, TikTok and Shopify
Scale ambassador and affiliate programs with recurring creators
Query creator performance from Claude or ChatGPT through MCP
Report portfolio-level creator ROAS across brands and markets
The Cirqle Pros and Cons
Pros
- Creator discovery is filtered by real performance history and first-party audience data, not vanity metrics.
- Campaign operations, usage rights, payouts and reporting sit in one platform instead of five tools.
- Published case studies report concrete outcomes, including 6.5x ROAS at Loop Earplugs and 3.84x paid ROAS at Rent the Runway.
- MCP support lets teams work from Claude, ChatGPT or Cursor without adopting another dashboard.
- Native integrations with Meta, TikTok, Shopify, Northbeam and Impact.com keep attribution close to the media.
Cons
- No public pricing and no self-serve trial for brands, so evaluating cost requires a sales conversation.
- The platform assumes an existing creator budget and program, which can feel heavy for very small teams.
- Outside the MCP server, no public REST API or developer documentation is published.
FAQ About The Cirqle
The Cirqle Pricing
The Cirqle does not publish pricing. Its homepage and the linked pricing destination show no plan tiers, seat fees or platform rates; every path leads to a Book a Demo call with sales. Cost is therefore custom and typically scoped to campaign volume, the number of brands or markets, and modules such as ambassador or affiliate programs. Request a written quote before committing.
Check official pricingCustom
Custom pricing, book a demo
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