Osmo

Osmo, also branded Osmo Studio, is an AI-native video editor for product launch videos and motion graphics. The team behind it, alumni of A24, Atomic and Saturday Night Live, describes the company as a storytelling studio building the production infrastructure for how tech companies launch, and its customer wall includes Webflow, Luma, Cognition, Resend, Parallel, Stanford and Gumloop.

The core idea is that animations should be code, not pixels. Where most AI video tools return a single flat clip you can only re-roll, Osmo converts your brief, Figma files, reference images and footage into real animation layers whose position, scale, colour, easing and timing stay editable in a properties panel. You can accept what the agent proposes, then nudge a cubic-bezier curve or adjust a click pop frame by frame, the same control a motion designer expects from After Effects, reached through conversation instead of menus.

Three surfaces share one render pipeline. Studio is the browser workspace: timeline, keyframes, camera, safe vertical, square and widescreen canvases, plus shader, 3D and effect libraries and transparent-background export to MP4, WebM or 4K ProRes 4444. The cloud agent, Astra, runs on Opus 5.5 and takes plain-language direction such as starting with the cursor pass or timing clicks to the beat, then writes the motion into your project so you can keep, undo or refine it. The CLI plugs the same pipeline into Claude Code, Codex or Cursor, so an engineering team can generate, preview and re-render launch assets from a terminal or a CI job.

That positioning is explicit in the company's press. Fast Company framed Osmo as the answer to corporate video that looks like slop, and the team's own line is that taste stays with humans while the model handles execution. Backing from Bain Capital Ventures, Basis Set Ventures and angels including Scott Belsky points at the same thesis: the bottleneck in launch marketing is production throughput rather than ideas. In practice the product sits between a motion design tool and a generative video service. It will not storyboard a narrative for you, but it will build, time and render the animation once you decide what the story is.

Generation credits cover more than motion: Seedance 2.5 and Grok for clips, Nano Banana and Seedream for stills, plus music, sound effects and voiceover, all inside the same project. Collaboration runs through share links with timestamped and range comments, guest review access and live co-editing, which is why marketing teams review a launch spot without exporting anything. Paid plans start at nineteen dollars a month and scale by a usage multiplier, with an annual option that cuts twenty-five percent.