The New Black
The New Black AI is a web studio where apparel brands design clothing, generate AI fashion models and virtual try-ons, and draft factory-ready tech packs. Product photos become on-model shots, ghost mannequins, lookbooks and ad videos, then publish straight to Shopify and social channels. Plans start at $15 a month, with free credits at signup, an API and a Claude MCP server.
What is The New Black?
The New Black AI is an AI studio built for apparel brands. It is a web workspace with more than a hundred fashion workflows across e-commerce, design, video and HD, plus a separate tech pack studio, and it starts from the material a brand already has: a product photo, a flat lay, a mannequin shot, a sketch or a fabric swatch. A creation made in one workflow opens in the next, so a design can become a model shot, a video, a tech pack and a product page in one place.
The design family covers a garment's visual life. Describe a piece in a sentence and the AI clothing generator returns a photorealistic design on a model or on a white background; hand it a sketch instead and it keeps the lines of the drawing while adding fabric, light and volume. Fabric, print and colour changes apply to an existing garment photo without a reshoot, with seams and fit kept as photographed, and any garment photo converts into a technical flat sketch that feeds a tech pack. Moodboards, lookbooks, print and textile generators, dress and bag generators and a brand logo generator sit alongside.
The e-commerce family is where it earns its keep for sellers. A product photo, flat lay or mannequin shot becomes an on-model image worn by a realistic AI model in any scene and size, and one model can wear a whole collection. Virtual try-on puts clothing, shoes, bags, jewellery and accessories onto a model you upload, or pulls a product back out of a model shot, and ghost mannequin turns a worn garment photo into the standard e-commerce shot without a studio. Visual DNA holds one look across everything a brand makes, and bulk generation runs one workflow across a whole catalogue.
The tech pack studio turns a finished design into a factory brief. The AI drafts measurements, grading and materials; you edit every field on a canvas, add or hide sections, build a size chart in your own units, fill a bill of materials with suppliers and prices, annotate flats and export to PDF. An AI review flags inconsistencies before the file reaches a factory.
Video covers model walks, product 360 turntables, UGC presenter clips, 15-to-30-second fashion ads, detail close-ups, virtual try-on video and editorial lookbook clips, generated from a sentence or an image, while HD upscaling takes images to 2K or 4K and video to high definition.
Around the studio it connects to where the work has to land: Shopify catalogue import and one-click publishing, scheduling to Instagram, TikTok, YouTube, Pinterest, X and Threads, and a Claude MCP server for creating inside a conversation. There is an API with per-plan rate limits, a CLI for coding agents, and AI agents that publish on a schedule. Credits are the currency — roughly one credit for an image and ten for a video, always shown before you commit — and team seats come with every plan.
The New Black Core Features
End-to-end AI fashion studio
More than a hundred workflows across e-commerce, design, video and HD plus a dedicated tech pack studio, where a creation made in one workflow opens in the next without re-uploading or re-describing.
AI clothing and design generators
A text prompt, a sketch or a fabric swatch becomes a photorealistic garment design, with separate generators for dresses, bags, swimwear, kids fashion, textile and print repeats, front-and-back designs, and a hand-drawn sketch turned into a finished product image.
AI fashion models from your own products
A product photo, flat lay or mannequin shot becomes an on-model image worn by a realistic AI model in any scene and any size, with the same model able to wear the whole collection, plus model swaps that keep the outfit intact and ghost mannequin shots for e-commerce.
AI virtual try-on
Clothing, shoes, bags, jewellery, headwear and accessories are placed on a model you upload, or taken off a model shot entirely, with prints, checks, logos, fabric texture and creases carried over and the piece relit to match the new photograph.
AI tech pack generator
Auto-drafts factory-ready packs with size charts, grading with tolerances and units, a bill of materials with suppliers, quantities and prices, annotated flats on a free canvas and PDF export, with an AI review that flags inconsistencies before the file reaches a factory.
AI fashion video suite
Model walks, product 360 turntables, UGC presenter clips with voice, 15-to-30-second fashion ads, detail close-ups, virtual try-on video, outfit transitions and editorial lookbook clips, generated from a sentence or an existing image and framed vertical, square or landscape.
Distribution and team workflows
Shopify catalogue import and one-click publishing, scheduling to Instagram, TikTok, YouTube, Pinterest, X and Threads, bulk generation across a whole catalogue, shared projects and Visual DNA profiles, with team seats included on every plan — 3 on Starter, 5 on Pro, unlimited from Business.
Developer and agent surface
An API with per-plan rate limits from 30 to 300 calls a minute, a Claude MCP server for creating inside a conversation, a CLI (npx @thenewblack/cli) built for coding agents, scripts and CI, and AI agents that run workflows and publish on a schedule.
Who is The New Black for?
The New Black AI is aimed squarely at the people who make and sell clothes, not at the general image-generation crowd. The site is explicit that small brands use it to look like big ones and larger labels use it to move faster between collections, and the feature list is arranged around that. If your work involves garments rather than pictures of anything, most of the studio is immediately relevant. Independent designers and small apparel labels are the core audience. They arrive with sketches, fabric ideas and no budget for a studio, and the design and lookbook workflows let them visualise a collection before a single sample exists. The tech pack studio covers the next step: instead of paying a freelancer for a factory-ready document, the designer points the AI at the finished design, corrects the fields and exports the PDF. Direct-to-consumer sellers and Shopify merchants are the second clear group. Every plan imports a Shopify catalogue and publishes back to it, and the e-commerce workflows — product to model, virtual try-on, model swap, ghost mannequin — exist to replace the photoshoot. A store with a photo backlog can clear it in bulk, on one consistent model, without booking a photographer. Production, sourcing and product-development teams get their own reason to subscribe. Size charts with grading and tolerances, bills of materials with suppliers and prices, annotated flats and an AI review that catches inconsistencies all sit downstream of the design, and they are the part most AI fashion tools skip entirely. Marketing and social teams use the video side: UGC clips, runway model walks, product 360s and short fashion ads generated from existing product imagery, then scheduled to Instagram, TikTok, YouTube, Pinterest, X and Threads from the same workspace. Agencies and freelancers serving several brands fit here too, since projects, presets and Visual DNA profiles can be kept per client. Developers and agent-heavy teams are a smaller but real audience: an API with rate limits from 30 calls a minute on Starter up to 300 on Enterprise, a Claude MCP server, and a CLI designed for coding agents, scripts, crons and CI. It is not for illustration, packaging or portrait work, and it is not a general-purpose image generator. Anyone who only needs cheap per-image output is told on the pricing page to use a general generator instead.
The New Black Use Cases
Turn flat-lay or mannequin product photos into on-model e-commerce shots without booking a photographer
Try a garment, pair of shoes, bag or piece of jewellery on a model you supply before sampling
Draft a factory-ready tech pack from photos of a garment, with size chart, grading and bill of materials
Build a consistent lookbook from a set of designs with the same model, light and styling
Produce UGC-style clips, runway model walks, product 360 turns and short fashion ads from one image
Generate an entire catalogue in bulk on one consistent model, then publish to Shopify and social channels
Upscale finished fashion visuals to 2K or 4K for print, billboards and product pages
Drive the whole studio from Claude via MCP or a terminal CLI inside an agentic workflow
The New Black Pros and Cons
Pros
- It follows the garment past the picture: the same asset becomes a model shot, a virtual try-on, a video, a graded tech pack and a Shopify product page, which is where most AI image tools stop
- Garment-preserving workflows keep prints, logos, fabric texture and creases exactly as photographed while the model, scene or format changes around them — the thing e-commerce actually needs
- Distribution is first-party rather than bolted on: Shopify catalogue import and one-click publishing, plus scheduling to Instagram, TikTok, YouTube, Pinterest, X and Threads
- A real developer surface: API with published per-plan rate limits, a Claude MCP server, and a CLI built for coding agents, scripts and CI
- Clear rights and privacy terms: you own everything you generate, designs are never shared or used to train models, and credit prices appear on the Generate button before you spend
Cons
- Credits move fast on motion: video is priced per second and roughly ten credits a clip, so a video-heavy month can drain even a Business plan, and the exact figure appears only on the Generate button rather than on the pricing page
- Useful capability is gated by tier — credit packs alone open basic features only, HD 4K and the guided video workflows need Pro at $35 a month, and AI agents open from Business at $65 a month
- There is no permanent free plan: entry is free credits at signup, and Starter's 200 credits a month against a 700-credit bank is thin for a label with a real catalogue to shoot
FAQ About The New Black
The New Black Pricing
The New Black AI is credit-based and free to start: signup comes with free credits and no credit card, monthly plans run from $15 (Starter, 200 credits) to $195 (Enterprise, 3,000 credits) with two months free on yearly billing, one-off credit packs top up any account, and each extra AI agent costs $30 a month.
Check official pricingFree signup credits
Creating an account, the Try free route and the studio itself cost nothing, and signup arrives with free credits and no credit card required. There is no permanent free plan: packs bought without a subscription open basic features only, and the full feature set needs an active plan.
Starter
For your first pieces. 200 credits a month with a 700-credit bank, 3 team seats, 3 Visual DNA profiles, 2 hand-built tech packs, all fashion workflows on Standard and PRO AI, video, presets, photo and video montage, Shopify catalogue and publishing, social publishing, HD 2K and 4K, and bulk generation. No AI agent included; API rate 30 calls a minute.
Pro
For a collection a season. 500 credits a month with a 2,000-credit bank, 5 team seats and 10 Visual DNA profiles, HD 4K, the newest video models, unlimited hand-built tech packs, AI-drafted tech packs and AI review paid in credits, everything in Starter, and an API rate of 60 calls a minute.
Business
For a drop every month, and the tier marked most popular. 1,000 credits a month with a 4,000-credit bank, unlimited team seats and Visual DNA profiles, unlimited tech packs and moodboards, AI agents available at $30 a month each, and an API rate of 120 calls a minute.
Enterprise
For a brand that never stops. 3,000 credits a month with a 12,000-credit bank, one AI agent included with further agents at $30 a month each, unlimited seats, everything in Business, and an API rate of 300 calls a minute.
Yearly billing
Every plan can be billed yearly instead of monthly, with two months free compared to paying month by month. The same credits, seats and features apply on both billing cycles.
Credit packs
Credit packs are a one-off purchase on any account and top up the credit bank whenever you like — plans and packs stack to raise the ceiling. Packs are limited to basic features when no plan is active, and pack prices are not published on the pricing page, only at checkout.
Extra AI agent
Additional AI agents can be hired on top of Business and Enterprise at $30 a month each. Agents act on your account under your instructions, run chat, tasks and scheduled jobs, publish through your connectors and report back while you are away.
The New Black Alternatives
Free AI Image
Create clean visual drafts from natural-language prompts in the browser, with no sign-up required for the core generator.
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