Relay
Relay (relaystudio.ai) is an AI content service for TikTok. You add your website, answer a few quick questions, and Relay drafts a month of slideshows and videos in your brand voice, inspired by formats trending in your niche. Swipe to approve or pass on each post, edit the words, and Relay schedules and publishes approved posts to your connected TikTok accounts.
What is Relay?
Relay is an AI content service that makes a month of TikTok posts for your brand. The product is operated as Relay Studio and lives at relaystudio.ai; on the site the brand is simply Relay, and its tagline is viral content made for you. Instead of briefing a writer or editor, you give Relay two things: your website and a few quick answers.
The workflow starts by pasting your website address or an App Store link. Relay reads the site to learn what you sell, who the product is for, and how your brand sounds, then asks a short set of one-tap questions. From there it studies what is currently getting views in your niche and turns that research into drafts: vertical slideshows and short videos written and designed for your brand in your own voice. On the Starter plan the site says this amounts to 40 posts a month.
Approval is a swipe. Each draft appears as a card, and you swipe right to approve it or left to pass, editing the wording first if you want. You stay in control of what publishes. Once you connect a TikTok account, Relay spreads the approved posts across the month and sends each one to your account on its scheduled day, so the output is an ongoing calendar rather than a one-off batch.
Relay also closes the feedback loop. A performance view collects the number of views each post receives, and when a post does well the system generates new takes on it. A creative hooks panel lets you compare the opening lines of your posts alongside the results, so you can see which hooks earn attention over time.
The company positions the product around a demonstrated track record, claiming over one billion views generated for the brands shown on its homepage, including Calm, Hims, ButcherBox, Seed, and Hopper. Beyond the subscription, Relay offers a managed service in which its team audits your ads, researches the hooks and formats winning for competitors, and produces UGC ads through its creator network at roughly five dollars per creative. The Scale plan unlocks that same creator network so approved drafts can be handed to creators who post them from their own accounts.
Relay Core Features
Website-based brand learning
Paste your URL and Relay reads your site to learn what you sell, who it is for, and how your brand should sound.
Niche trend research
Relay studies which formats are getting views in your category and uses them as the basis for your drafts.
Automated post creation
It writes and designs vertical slideshows and short videos for your brand in your own voice, at 40 posts a month on Starter.
Swipe-to-approve review
Each draft appears as a card you swipe right to approve or left to pass, with the option to edit the wording first.
TikTok publishing and scheduling
Connect your account once and Relay spreads approved posts across the month and publishes each on its scheduled day.
Performance tracking
A single view shows the views every post earned, so you can see what is working across the month.
Winning-post iterations
When a post performs well, Relay generates new takes on it so you can keep repeating a format that works.
Creator network on Scale
The top plan lets approved drafts go to creators in Relay's network who post them from their own accounts.
Who is Relay for?
Relay is built for brands and small marketing teams that want a steady stream of TikTok posts but do not have the time, budget, or in-house creators to produce them. The clearest fit is a direct-to-consumer or ecommerce business that already has a website describing what it sells and who it serves, because that is the single input Relay needs to begin. Relay reads the site, learns the product, audience, and tone of voice, and then generates drafts in that voice. Founders and marketing leads at consumer brands are the primary audience. The homepage shows client logos including Calm, Hims, ButcherBox, Seed, and Hopper, and claims more than one billion views generated for the brands it works with, which signals it is aimed at companies that market on TikTok rather than at hobbyist creators. Someone who wants to keep posting volume high without hiring a UGC agency or a full-time editor is exactly who Relay is designed for. Small teams are a second group. Growth allows up to three people and Scale up to five, and each plan publishes to the TikTok accounts you connect, so a two-person growth team can approve drafts together and let Relay handle scheduling. The swipe-to-approve interaction is deliberately simple, which means the person approving posts does not need video editing or design skills. Brands that want creator distribution are a third fit. Scale adds Relay's creator network, so approved drafts can go to creators who post them from their own accounts instead of only to your brand's TikTok. That appeals to marketers who want reach beyond a single owned account. Relay is a weaker fit for people who want frame-level control over every edit. It is a draft-and-approve system built around slideshows and short videos, not a full production studio, and editing is limited to changing the words before a post goes out. It also assumes you have a website to point it at, and it is focused on TikTok specifically rather than on every social network at once. Businesses that market mainly on Instagram, LinkedIn, or YouTube would need a different tool. For teams whose channel is TikTok and whose bottleneck is making enough posts, Relay targets the exact problem.
Relay Use Cases
Generate a month of on-brand TikTok slideshows and videos from a single website URL
Approve a content calendar by swiping instead of writing briefs or scripts
Keep a consistent posting cadence on TikTok without an editor or UGC agency
Test many opening hooks and compare which ones earn the most views
Let Relay schedule and publish approved posts to a connected TikTok account automatically
Repeat winning posts by having Relay create new takes of your best-performing formats
Extend reach beyond your own account by sending drafts to creators through Relay's network
Relay Pros and Cons
Pros
- Very low effort: the only inputs are your website and a few one-tap questions, then you approve posts with a swipe.
- End-to-end workflow covering research, drafting, approval, scheduling, and publishing to TikTok in one place.
- Performance data feeds back into new drafts, so winning hooks and formats are reused rather than guessed.
- Plans scale from a single brand up to teams, with a creator network available on the top tier.
Cons
- No permanent free plan; the site starts a paid subscription after a short introductory period, and the entry price is $49 a month.
- Focused on TikTok, so brands that need organic reach on other platforms still need separate tools.
- Requires a website or App Store link as the starting input, and editing is limited to adjusting wording before approval.
FAQ About Relay
Relay Pricing
Relay is a paid monthly subscription with three tiers, Starter at $49 per month for 40 posts with 20 published, Growth at $99 per month for 120 posts with 60 published, and Scale at $249 per month for 300 posts with 150 published, each discounted for the first month, with annual billing giving two months free and a managed service available on request.
Check official pricingStarter
For one brand getting started: 40 posts made per month with 20 published to your TikTok across the accounts you connect; $25 for the first month, then $49 a month.
Growth
For brands posting most days: 120 posts made per month with 60 published to your TikTok, for up to 3 people; $45 for the first month, then $99 a month.
Scale
For teams that want creators posting too: 300 posts made per month with 150 published, up to 5 people, and Relay's creator network included; $149 for the first month, then $249 a month.
Managed service
Relay's team runs your ads: a creative audit, UGC ads from its creator network at about $5 per creative, and insight-driven iterations, starting with a free 15-minute call and 5 UGC ads on the house.
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