Ocoya
Ocoya is AI social media management software. Describe your brand once and it writes captions, designs images and short video, then schedules and publishes across Instagram, TikTok, LinkedIn, X, Facebook, YouTube, Pinterest, Threads and Bluesky. It also runs over MCP and a REST API, so an AI assistant can post directly. Plans start at $29 a month.
What is Ocoya?
Ocoya is an AI social media management platform: one workspace where content is written, designed, scheduled and published across social networks, with the same engine exposed to developers over a REST API and an MCP server. The homepage states the pitch plainly, telling visitors not to hire a social media agency, because content creation and engagement are handled by AI agents and workflows.
The product is built around a brand kit. You describe your brand once in a sentence, and Ocoya files away your voice, colours, fonts and audience. Every caption and visual generated afterwards is written against that profile, so output stays consistent without prompt engineering or restyling. From there the loop is short: type a prompt, drop a link, or pick a goal such as awareness, launch or education, and Ocoya returns a complete post, caption plus image plus hashtags together, rather than a fragment you have to finish yourself.
Copy generation covers captions, hashtags and longer formats, with translation into 37 languages. Visual generation produces images, carousels and short video that match the brand kit, and a built-in Design Studio is where posts are edited and finished before publishing. Campaigns come in two shapes: a run of social posts, or a run of articles.
Publishing is the other half of the job. Ocoya auto-picks best times, fills your calendar weeks ahead, and queues a post across every connected network at once. Supported channels include Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, Bluesky, Threads, YouTube Shorts, Google Business, TikTok, Telegram, Slack, Discord, Mastodon, Dribbble, Kick, Twitch, Whop, DEV.to, WordPress, Tumblr and WooCommerce, plus a custom channel. A single calendar covers scheduling, rescheduling and approval.
Beyond the calendar, a Social Inbox collects DMs, comments and mentions in one place and can draft replies with AI. Workflows automate posting and replies visually, so a trigger such as a WooCommerce product going live can fire an AI agent that creates the post. Analytics track impressions and other performance data so the agent can double down on what works. Bio pages give each profile a link-in-bio landing page. Every plan bundles seats, social profiles and monthly AI credits.
What separates Ocoya from legacy schedulers is that it was built for AI agents rather than having AI bolted on. The company states that the same engine powers the app, the API and the agent, so whether a human clicks or an AI calls the result is identical. A REST API with typed SDKs lets teams embed social publishing into their own products, and an MCP server lets Claude, ChatGPT, Cursor, Copilot, Gemini, Perplexity, Raycast and n8n operate the platform end to end through real authenticated tools. Plans start at $29 a month, and every plan begins with a 7-day free trial.
Ocoya Core Features
AI copywriting and captions
on-brand posts from a one-line idea, plus translation into 37 languages
AI image and short-video generation
visuals, carousels and video matched automatically to the brand kit
Multi-network scheduling and publishing
auto-picked best times across 20+ channels and a custom one
Design Studio and templates
an in-house editor for finishing every post before it ships
Social Inbox
every DM, comment and mention in one place, with replies drafted by AI
Visual Workflows
automate posting and replies with triggers such as a WooCommerce product going live
Brand kit
voice, colours, fonts and audience applied automatically to every asset the AI makes
MCP server and REST API
drive the same engine from Claude, ChatGPT, Cursor, n8n or your own product
Who is Ocoya for?
Ocoya is aimed at people who have to keep social channels busy without a large team: independent creators, small brand owners, marketing managers and agencies running several client accounts. Its core pitch, replace the agency retainer, speaks to solo founders and one-person marketing functions who need captions, graphics and a posting schedule but cannot justify a retainer that typically runs thousands of dollars a month. Growing teams managing a few brands fit the Team plan, which covers five users, twenty social profiles and 1,500 monthly credits, while agencies juggling many client accounts are pointed at Agency: twenty users, one hundred profiles and 5,000 credits. Anyone who manages several brands from one login benefits from the brand kit, because each brand keeps its own voice, colours and audience on file. It also suits creators who are not technical. Ocoya is explicit that you do not need to be technical: you tell it what you want and it drafts months of content for you to review. People who think in prompts rather than design tools, or who already work inside Claude or ChatGPT, can drive the whole platform over MCP instead of learning another interface. A second audience is developers and product teams. The REST API and typed SDKs exist so social publishing can be embedded into another app, workflow or agent, which makes Ocoya relevant to SaaS builders who want posting built in rather than outsourced. The poorer fits are worth naming. Businesses with one channel and a slow posting cadence will find a full content-automation suite heavier than they need. Teams with a mature in-house design and copy process may not want generated visuals in the pipeline. Enterprises with bespoke procurement, security or content-governance requirements should look at the custom plan rather than the self-serve tiers.
Ocoya Use Cases
Generating a month of on-brand social posts from a single prompt or product link
Scheduling and publishing one campaign across Instagram, TikTok, LinkedIn, X and Facebook at once
Producing AI images, carousels and short video to keep a content calendar full
Translating captions into any of 37 languages for multi-market campaigns
Running several client brands from one account with separate brand kits
Answering DMs, comments and mentions from a unified social inbox
Automating posting and replies with triggers, such as publishing a post when a WooCommerce product goes live
Embedding social publishing into your own app or agent through the REST API and MCP server
Ocoya Pros and Cons
Pros
- One engine behind the app, the API and the MCP server, so AI assistants can genuinely operate it end to end
- The brand kit keeps voice, colours and fonts consistent across posts without prompt engineering
- Wide publishing coverage, from Instagram and TikTok to Telegram, Slack, Discord and WooCommerce
- Clear published pricing with a 7-day free trial on every plan and yearly billing that gives two months free
- Generates complete posts, caption plus visual plus hashtags, rather than captions alone
Cons
- No permanent free tier; the 7-day free trial is the only way to test the product before paying
- AI output still needs a human to check accuracy and brand tone before anything is published
- Starter is capped at one user and five social profiles, and every plan is metered by monthly AI credits
FAQ About Ocoya
Ocoya Pricing
Paid subscription with a 7-day free trial on every plan and no permanent free tier. Starter $29/month (1 user, 5 social profiles, 300 AI credits), Team $79/month (5 users, 20 profiles, 1,500 credits) and Agency $199/month (20 users, 100 profiles, 5,000 credits); custom plans available for large businesses. Yearly billing gives two months free, credits refresh monthly, and plans can be switched or cancelled at any time.
Check official pricingStarter
For independent creators and small brands. 1 user, 5 social profiles and 300 AI credits refreshed monthly, with the full AI content, design, scheduling and publishing feature set. 7-day free trial included.
Team
For growing teams managing a few brands. 5 users, 20 social profiles and 1,500 AI credits refreshed monthly, everything in Starter plus more seats and profiles. Labelled the most popular plan.
Agency
For agencies managing many client brands. 20 users, 100 social profiles and 5,000 AI credits refreshed monthly, the highest self-serve limits Ocoya publishes.
Custom / Enterprise
For large businesses with specific needs. Pricing is arranged with the Ocoya sales team via a booked demo rather than a self-serve checkout.
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