Hailuo AI
Hailuo AI is MiniMax's consumer studio for AI video, images and audio. Its MiniMax H3 model takes text, image, audio and video references and returns 2K clips up to ten seconds, with multi-shot generation, first-and-last frame control, extension, relighting and upscaling. Hailuo Agent chains those renders into longer stories, while Hailuo 2.3, Veo 3.1 and Sora 2.0 stay selectable.
What is Hailuo AI?
Hailuo AI is the consumer video, image and audio studio built by MiniMax, the Chinese AI company behind the Hailuo video model family, and it lives at hailuoai.video. The product is organised around a single creation page: you describe a scene, attach references, choose a model, resolution, duration and aspect ratio, then spend credits to render. Its flagship model, MiniMax H3, is a native multimodal generator that accepts text, images, audio and video as inputs in one pass, supports up to twelve uploaded references through a feature called Omni Reference, and outputs clips in 480P, 768P, 1080P and 2K up to ten seconds long, with multi-shot generation, first-and-last frame control and precise instruction-based editing. H3 Max adds a separate motion preset line for higher-fidelity movement, and both let you extend an existing clip or audio track rather than starting again from scratch.
Alongside H3, the model picker keeps older Hailuo releases available: Hailuo 2.3 and Hailuo 2.3-Fast for cheaper iteration, Hailuo 2.0 with frame-based transitions for image-to-video, and the Hailuo 1.0, 1.0-Director and 1.0-Live series. Third-party models are selectable in the same interface, including Veo 3.1 and Veo 3.1-Fast with audio, Sora 2.0, plus image models such as Nano Banana Pro, Nano Banana 2, GPT Image 1.5, GPT Image 2, Seedream 4.5, Seedream 5.0 Lite and the in-house Hailuo Image 01. Hailuo Agent goes one level up: an infinite drag-and-drop canvas where an agent writes the script, lays out a storyboard, generates the panels, animates them, then adds music, speech and subtitles, so a single brief becomes a longer multi-shot video instead of one isolated clip.
Templates carry most of the social-first traffic. LoveFrame, PetPal, BabyForm, PlayFun, SnapMorph, ReStyle, CineScope, ASMR, the Viral Ads Generator, Storyboard, Dance Battle, Motion Control, Character Swap, Outfit Swap, Tattoo Studio and AnyAngle each reduce a popular format to one upload plus one click, and the homepage surfaces what is trending with public like counts. A utility shelf covers lip sync, video upscaling to 2K or 4K, frame interpolation, relighting in cinema or studio presets, video extension, background and audio tools, and a separate MiniMax audio product for voice cloning, speech and music. Credits are the only currency: video renders are priced per second of output plus any reference media you attach, membership credits reset monthly, and watermarks can be removed on downloads once you subscribe.
Hailuo AI Core Features
Text-to-video and image-to-video generation with MiniMax H3 and H3 Max up to 2K resolution
Omni Reference accepts text, image, audio and video inputs, with up to twelve references per project
Multi-shot generation plus first-and-last frame control keeps characters and scenes consistent across cuts
Hailuo Agent canvas automates scripting, storyboarding, image, video, music and subtitle steps
One-click template tools such as Viral Ads Generator, PetPal, LoveFrame, BabyForm and Dance Battle
Model library spanning Hailuo 2.3, Hailuo 1.0, Veo 3.1, Sora 2.0, Nano Banana Pro and Seedream
Utility shelf for lip sync, frame interpolation, 2K or 4K upscaling, relighting and video extension
Watermark-free 1080P and 2K downloads with commercial usage rights on paid subscription tiers
Who is Hailuo AI for?
Hailuo AI is aimed at creators who publish short video on social platforms and want a fast, template-driven path from an idea or a photo to a finished clip. TikTokers, Reels and Shorts producers, meme accounts, pet and family channels, cosplayers and fandoms are the heaviest users, because the template tools such as LoveFrame, PetPal, PlayFun and Dance Battle turn one upload into a ready-made format with no editing timeline involved. They generally want 9:16 output, catchy motion and watermark-free downloads they can post the same day, and they care more about speed and trend fit than about shot-by-shot control. A second audience is marketing and e-commerce teams that need product video at volume. The Viral Ads Generator, CineScope and Storyboard tools fit campaign work, and subject or character references keep a consistent presenter or product across several clips. Agencies use the credit model to price experiments rather than committing to a full production, and the commercial rights described on the pricing page matter to them, because any video downloaded without a watermark can be used commercially and the creator keeps the asset. Slightly more advanced users come for MiniMax H3. Filmmakers, game studios, animators and previsualisation artists use Omni Reference, first-and-last frame control and multi-shot generation to hold characters, props and locations steady across a sequence, then extend clips, upscale them to 4K, relight a scene or drive camera angles with AnyAngle. Developers and product teams sit at the edges: the Agent landing page advertises API access and documentation, so integration work happens on the MiniMax side of the account. Finally there is the broad free tier. Anyone who signs up gets one-time trial credits and can still generate short 512p clips and images, which makes Hailuo AI a low-risk first stop for teachers, students, small businesses and hobbyists testing whether AI video is worth paying for. Paid tiers matter most to people producing regularly, since credits, faster queue priority, longer 1080P and 2K exports and watermark removal are all gated behind a subscription, while casual users can stay on the free plan indefinitely. The interface is entirely English on the overseas domain, and iOS and Android apps mirror the web experience for phone-first creators, which keeps the entry bar low for people who never open a desktop editing tool at all.
Hailuo AI Use Cases
Turning a single product photo into a short 2K promotional clip with the Viral Ads Generator
Producing multi-shot narrative videos from a written brief using the Hailuo Agent canvas
Animating old family photos into anniversary or baby story videos with LoveFrame and BabyForm
Creating ASMR, cinematic or meme clips sized for TikTok, Reels and YouTube Shorts campaigns
Building portrait-consistent character videos by uploading subject and face references
Upscaling and relighting existing footage to 4K before delivering it to a client
Batch-generating marketing images with Nano Banana Pro, GPT Image 1.5 and Seedream models
Adding lip sync, background music and subtitles to a talking-head video inside the browser
Hailuo AI Pros and Cons
Pros
- MiniMax H3 ships assembly-ready features such as Omni Reference, multi-shot output and first-and-last frame control, not just single-prompt clips
- Credit costs are published per model and resolution, and the interface shows a live cost estimate before you press Create
- The template library covers most viral formats, so beginners can produce a postable 9:16 clip on their first visit
- Free tier plus one-time new user credits let you test generation quality before subscribing
- Watermark removal and commercial rights are included on paid plans, and the same video quality is served to free users
Cons
- Credits are consumed by every second of video and every reference image, so iterating on a longer project gets expensive fast
- Heavy reliance on model naming and per-plan limits makes the pricing table harder to compare than a simple free versus paid split
- The homepage pushes trending and viral templates hard, which makes serious multi-shot work feel buried on the first visit
FAQ About Hailuo AI
Hailuo AI Pricing
Freemium. The free plan costs $0 and new accounts get one-time trial credits, while monthly subscriptions run Standard $14.99, Pro $54.99, Master $94.99, Ultra $124.99 and Max $199.99, with limited-time promotional prices on the lower tiers. Yearly billing saves up to 56 percent and starts at $83.88 per year, and extra credits can be purchased pay-as-you-go at about $1 per 100 credits. Watermark removal, fast-track queues and higher resolutions require a paid plan.
Check official pricingFree
One-time free trial credits for new accounts, watermarked downloads, up to 16 short videos with Hailuo 2.0 at 512P and 200 images with Image 01, unlimited-image promotions on selected models and a daily free Agent image quota.
Standard
1,000 credits per month, around 40 six second 768P or 12 six second 1080P Hailuo 2.0 videos, six second 1080P generation, watermark-free downloads and up to five queued tasks. Limited-time offer price of $7.99 per month.
Pro
4,500 credits per month, around 180 six second 768P or 56 six second 1080P videos, ten second 1080P generation, watermark-free downloads and two tasks running in parallel. Limited-time offer price of $24.99 per month.
Master
10,000 credits per month, around 400 six second 768P or 125 six second 1080P videos, ten second 1080P generation, watermark-free downloads, two parallel tasks and annual members get unlimited Hailuo video during the campaign window. Limited-time offer price of $63.99 per month.
Ultra
12,000 credits per month, around 480 six second 768P or 150 six second 1080P videos, plus unlimited use of the Hailuo 01 series models once credits run out, 1080P ten second output, watermark removal and double-thread generation.
Max
20,000 credits per month, around 900 six second 768P or 250 six second 1080P videos, unlimited Hailuo 01 and 02 model generation after credits are used, unlimited Hailuo Image 01, watermark removal and double-thread generation.
Pay-as-you-go credits
One-off credit packs purchasable at any time for $1 per 100 credits with frequent bonus-credit promotions, valid for one year and usable on any model, but they do not unlock subscriber perks such as fast-track generation or watermark removal.
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