Yorby
Yorby helps short-form video creators and marketing teams write higher-performing scripts by remixing proven TikTok, Instagram, and YouTube formats for their niche. Its Account Spy tool tracks competitor accounts, monitors their videos, and alerts you when one starts going viral. Usage runs on credits, with creator subscriptions starting at $40 per month.
What is Yorby?
Yorby is an AI growth toolkit built for short-form video, combining an AI content script writer with a competitor tracking feature called Account Spy. Rather than generating generic copy, Yorby starts from content that already performed: you upload a video or paste a TikTok, Instagram, or YouTube URL, and the tool breaks down the hook, pacing, and structure before rewriting a script for your niche and voice. Creators who film themselves get a repeatable script before they hit record.
Account Spy covers the research side. You enter any Instagram or TikTok account, choose how many videos to track, and Yorby scrapes that account on a fixed schedule, every three days in the demo shown on the site, then alerts you when a tracked video starts going viral. Each refresh costs 10 credits, and credits are only deducted when a refresh runs, so there is no upfront charge for adding an account. The goal is to study a format while it is still climbing and publish your own version first.
Both tools draw on Yorby library of top-performing creator structures, which the company keeps updating as new formats appear. The homepage presents the workflow in two steps, writing winning short-form scripts and spying on accounts, and the subscription includes tracking, real-time viral alerts, access to those creator structures, and all future creator features.
Yorby is built by co-founders Andrew Meng (@mengmengduck) and Thomas Kim (@youraveragetechbro), both active short-form creators, and the site positions the product as built by creators, for creators. The company behind the service is YK Labs Inc.
Yorby runs entirely in the browser and does not publish a public API. Usage is credit-based: Creator Monthly includes 2,000 credits each month and Creator Yearly includes 24,000 credits each year, with each chat-style message consuming roughly 7 to 15 credits. Yorby also sells a separate done-for-you service for startups and agencies, a $300 per month package of 20 short-form videos with an optional $200 per account per month managed posting add-on staffed by people based in the USA rather than bots. That business track is currently waitlist-only because Yorby says it is at capacity.
The positioning stays deliberately narrow: the creator FAQ states Yorby is for individual creators who want better scripts and a clearer view of competing accounts, and explicitly says it is not a brand UGC studio. Alongside the monthly and yearly creator plans, Yorby documents a 7-day money-back guarantee on pay-up-front subscriptions and a free-trial path in its refund policy.
Yorby Core Features
AI Content Script Writer
Upload a video or paste a TikTok, Instagram, or YouTube URL and Yorby breaks down the hook, pacing, and structure, then writes a script for your niche and voice.
Viral Format Remixing
Yorby keeps the original viral format of a proven video and adapts the content to your topic, product, or niche instead of starting from a blank page.
Account Spy Tracking
Enter any Instagram or TikTok account and choose how many videos to track; Yorby scrapes the account on a fixed schedule, every three days in the demo on the homepage.
Real-Time Viral Alerts
When one of the tracked videos starts to take off, Yorby signals you so you can study the format and publish your own version first.
Credit-Based Usage
Creator plans come with monthly or yearly credit balances, each message uses roughly 7 to 15 credits, and Account Spy refreshes cost 10 credits each with no upfront charge.
Creator Structures Library
Subscribers get access to a library of top-performing creator structures, which Yorby updates as it adds support for more video formats.
Done-For-You Business Content
A separate business track delivers 20 short-form videos per month, with an optional managed posting add-on run by U.S.-based people rather than bots.
Team-Friendly Billing
Subscriptions are managed from team billing, qualify for a 7-day money-back window on pay-up-front plans, and let a workspace invite teammates on higher tiers.
Who is Yorby for?
Yorby is aimed at individual short-form video creators who publish talking-head style content and want a repeatable scripting process. Its own FAQ describes the audience plainly: creators who want better scripts and a clearer view of what competing accounts are posting, and it notes the product is not a brand UGC studio. It suits people who already film themselves and are comfortable working from a written script, including TikTok, Instagram Reels, and YouTube Shorts creators, solo founders building an audience for a product, and niche experts who need hooks that match their subject. Because the script writer preserves the original viral format rather than inventing one, it is most useful for creators who have already spotted content they want to adapt. Marketing agencies and small teams also fit, particularly those producing content for several clients. The testimonial section includes an agency owner who says it is the one AI product they would hide from competitors, plus team users who describe replacing hours of trend research with Yorby suggestions. On the business side, startups that would rather outsource production can use Yorby done-for-you service, where Yorby creates 20 short-form videos a month and optionally manages posting on the client account. That track is positioned for brands and agencies rather than solo creators, and Yorby lists it as waitlist-only at the moment. It is less suited to creators who need automated posting, since the creator tool stops at scripts and alerts, or to teams looking for a full UGC content studio, which Yorby explicitly says it is not.
Yorby Use Cases
Rewrite a competitor's viral TikTok hook into a script built for your own niche
Track rival Instagram and TikTok accounts and get alerted when a video starts trending
Build a repeatable pre-shoot scripting routine for talking-head videos
Spot trending formats in your niche before they saturate
Produce short-form scripts for several client accounts from an agency workspace
Outsource short-form video production through Yorby done-for-you business package
Cut trend research time by leaning on Yorby library of proven creator structures
Yorby Pros and Cons
Pros
- Starts from videos that already performed instead of a blank prompt, so scripts inherit a format with proven traction
- Account Spy monitors Instagram and TikTok accounts on a fixed, low-cost schedule and flags videos as they start climbing
- Credit-based usage only charges when messages are sent or a spy refresh actually runs, with no upfront charge for adding accounts
- Transparent creator pricing: $40 per month for 2,000 credits or $400 per year for 24,000 credits, plus a 7-day money-back guarantee on pay-up-front subscriptions
- Built and marketed by active short-form creators, with a team-facing done-for-you service for startups and agencies
Cons
- No public API, so Yorby cannot be wired directly into an existing content pipeline or production stack
- Credit costs vary with request length (roughly 7 to 15 credits per message), which makes monthly spend harder to predict
- The done-for-you business service is waitlist-only because Yorby says it is at capacity, and the creator tool produces scripts rather than published videos
FAQ About Yorby
Yorby Pricing
Yorby charges creator subscribers $40 per month for 2,000 credits or $400 per year for 24,000 credits, while its done-for-you business service costs $300 per month for 20 short-form videos plus an optional $200 per account per month managed posting add-on.
Check official pricingCreator Monthly
Billed monthly with 2,000 credits each month, the AI Content Script Writer for short-form scripts, Account Spy tracking with real-time viral alerts, access to top performing creator structures, and all future Yorby creator features.
Creator Yearly
Billed annually at $33.33 per month with two months free, including 24,000 credits each year and everything in the creator plan: script writer, Account Spy tracking with viral alerts, creator structures, and future features.
Done-For-You Videos (Business)
20 short-form videos made for your product every month and delivered ready to post, with no extra fees based on views. Yorby states this business track is currently at capacity and takes new clients through a waitlist.
Managed Social Account add-on
Optional add-on that puts a real U.S.-based person in charge of warming, running, and posting to your social account; video creation is billed separately.
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