Plai

Plai is an AI ad platform that helps small businesses, marketers, and agencies create, launch, and optimize advertising campaigns without a marketing team. Marketed as a way to advertise like a pro, it connects to your brand assets and ad accounts, then uses AI to generate on-brand creatives and manage campaigns across Google, Meta, Facebook, Instagram, TikTok, LinkedIn, YouTube, Snapchat, Spotify, Bing, Messenger, WhatsApp, and other major platforms. The product is organized around a simple workflow. First, you set up your brand by connecting your website, products, and ad accounts so Plai learns your business and generates on-brand content automatically. Second, you create content in an AI-powered Creative Hub that produces ad creatives, videos, AI UGC avatars, memes, social posts, and reusable templates. Third, you launch ads and social posts across every supported platform from one place. Fourth, you turn on Optimize for Me so Plai automatically improves creatives, budgets, and performance every day. Optimization happens at two levels. At the ad level, Optimize for Me analyzes performance across Meta and Google, writes new creatives designed to outperform the originals, removes underperforming audiences, placements, keywords, and locations, and focuses budget on what drives leads, sales, or traffic. At the campaign level, Optimization Folders shift ad spend toward top-performing campaigns within or across platforms such as Meta, Google, and TikTok, automatically pausing low performers. Beyond advertising, Plai includes an AI-powered social media scheduler for Instagram, Facebook, LinkedIn, and more; a Lead Center for managing incoming leads; cross-platform analytics and reporting; and landing page creation. Agencies get multi-brand workspaces with separate users, campaigns, assets, permissions, and reporting. They can white-label Plai under their own domain with custom branding and UI, and bill clients by a percentage of ad spend, monthly retainers, or custom pricing with built-in markups, invoicing, and Stripe integration. The platform also integrates with GoHighLevel so agencies can run Plai inside GHL, and supports importing existing campaigns and saving top performers as reusable templates. According to Plai, more than 200,000 campaigns have been launched on the platform, 25K+ businesses use it, and it has delivered over 8 billion impressions. The company is Y Combinator-backed and has been featured in Search Engine Journal, Ad Age, USA Today, and Martech Outlook. Pricing starts with a free plan, with paid monthly and annual options plus custom enterprise and done-for-you services.