Larven
Larven is an AI marketing platform that generates static, video and UGC-style ads from your products, publishes them to Meta and TikTok, and runs an AI CMO that tests new creatives daily and shifts budget toward what sells. It also writes captions, schedules organic posts across eight channels and localises creative into more than 30 languages.
What is Larven?
Larven is an AI advertising platform built around three connected parts: creative generation, a paid-ads autopilot it calls the AI CMO, and a social autopilot for organic posting.
Creative generation turns your products and brand into marketing assets. It produces static image ads, product hero and lifestyle images, cinematic commercial video, UGC-style clips performed by AI actors chosen from a library of more than 1,000, product-in-hand shots, screen recordings of a site or app, and explainer or podcast formats. Video runs up to 4K with unlimited downloads, and creative can be generated in almost any language.
The AI CMO runs Meta advertising end to end. It reads your product catalogue and past performance, builds a campaign on your own Meta ad account or on Larven's managed account, generates and rotates new creatives daily, tests audiences, pauses ads that are not returning and moves budget toward the ones that are. Every action is logged and reported, so the account can be audited rather than treated as a black box. On your own ad account, Starter carries a 12% platform fee on autopilot ad spend and Pro removes it.
The social autopilot writes captions, designs creatives and schedules organic posts across eight channels: Instagram, TikTok, LinkedIn, X, Facebook, YouTube, Threads and Pinterest. Publishing runs through an approval queue or fully automatically.
Around those parts sit supporting features: one-click publishing of paid ads to Meta and TikTok on your own ad accounts, a searchable library of more than 100 million live ads, competitor tracking per brand, an in-app assistant called Atlas that builds ads from a plain-language request, a flow that translates and resizes one creative across 30+ languages and multiple aspect ratios, and a Shopify integration that syncs products and feeds store performance back into the AI CMO. An MCP server exposes creative generation to Claude, ChatGPT or Cursor.
Larven is a subscription product rather than a free tool. Plans meter generation in credits, with 1,000 a month on Starter and 5,000 on Pro, plus one-time top-up bundles that do not expire. A three-day trial includes 500 credits, and free tools such as a hook generator, ROI calculator and competitor ads finder work without an account. Larven is operated by Alchevo, Inc. and markets itself as an alternative to an agency retainer or a first marketing hire.
Larven Core Features
AI ad creation
Generates product hero and lifestyle images, cinematic commercial video, UGC-style clips with 1,000+ AI actors, product-in-hand shots, screen recordings, explainers and podcasts from your product catalogue.
AI CMO autopilot
Builds a Meta campaign on your own ad account or Larven's managed account, tests new creatives and audiences daily, pauses ads that are not returning and moves budget toward the winners.
One-click publishing
Sends finished ads live to Meta and TikTok on your own ad accounts, with no exporting and re-uploading through Ads Manager.
Social autopilot
Writes captions, designs creatives and schedules organic posts across Instagram, TikTok, LinkedIn, X, Facebook, YouTube, Threads and Pinterest, with an approval queue or fully automatic publishing.
Ad library and competitor tracking
Searches more than 100 million live ads, tracks the competitors you follow per brand, and lets you clone a competitor's ad as a starting point.
Localisation and resizing
Translates and relabels creative into 30+ languages and resizes a single asset for Instagram Reels, YouTube Shorts or Facebook feeds without cropping key elements.
Atlas assistant
Takes a plain-language request inside the dashboard and builds the ads from it, then publishes them live while you watch.
Integrations and MCP
Syncs products from Shopify, CSV, XLSX or Google Sheets, and exposes ad creative generation to Claude, ChatGPT or Cursor through a documented MCP server.
Who is Larven for?
Larven is built for teams that buy paid social on Meta and TikTok and need more creative than they can produce by hand. Its own positioning names two groups: ecommerce brands running performance marketing on those channels, and SaaS or app teams buying on the same channels. It says it is most useful when creative volume, rather than budget, is the thing capping growth, meaning the ads that work burn out faster than the team can replace them. Founders and lean marketing teams are a second fit. Larven states that no technical background is needed and that if you can log in to an ad account you can use it. The dashboard is designed so a small team can plan, generate, launch and review in one place instead of stitching together a generator, an editor, a scheduler and Ads Manager. Agencies and multi-brand operators are a third. Five seats are included from the entry plan, Starter covers three brand kits and Pro makes brand kits, seats and tracked competitors unlimited, which matters when every client keeps its own logos, fonts, colours and voice. Pro also removes the platform fee on client ad accounts, so spend-based costs do not come off the margin on client work. Brands that already work with an agency are welcome to run Larven alongside it. The site says many brands use it to move faster and run more creative tests without replacing their agency, while others drop the retainer once they see the output. Teams that only want video files and already have someone running their campaigns are told plainly that a cheaper per-video tool may suit them better. The same page notes that below roughly $400 a month of ad spend a cheaper alternative exists, and that a heavy spender with a dedicated media buyer may want deeper attribution than Larven offers. A daily budget of about €20 is recommended so the AI CMO gathers enough data to optimise.
Larven Use Cases
Generate dozens of static ad variations from a product catalogue without a photoshoot
Produce UGC-style video ads with AI actors instead of booking creators
Launch and optimise Meta campaigns without hiring a media buyer
Refresh fatigued creative on a daily cycle so winning ads keep running
Schedule a month of organic posts across eight social channels in one place
Localise one winning ad into 30+ languages and several aspect ratios
Track what competitors are running and clone an ad as a creative brief
Research hooks, margins and competitor stores with the free tools
Larven Pros and Cons
Pros
- One subscription covers the whole loop: creative generation, paid publishing to Meta and TikTok, daily optimisation and organic scheduling across eight channels.
- Team-friendly entry price: five seats and three brand kits from $99.90 a month, about $20 a seat, with unlimited brand kits and seats on Pro.
- No percentage fee on your ad spend on Pro, and no fee on any plan when you publish ads yourself.
- Ads run on your own Meta and TikTok ad accounts, so you keep your pixels, audiences and campaign history.
- The Starter trial includes 500 credits worth about $50, and the free tools need no account at all.
Cons
- Starter carries a 12% platform fee on ad spend when the AI CMO runs on your own ad account; the fee only disappears on Pro.
- Credits are metered: subscription credits expire at the end of each billing period and do not roll over, and credit top-ups are non-refundable.
- The trial asks for a card and converts automatically, Pro and yearly plans have no trial, and refunds are limited to three calendar days after a charge.
FAQ About Larven
Larven Pricing
Larven is a paid subscription with a three-day Starter trial that includes 500 credits plus 500 onboarding bonus credits. Starter costs $99.90 a month for 1,000 credits, 3 brand kits, 5 team members, 10 generations at a time, 5 tracked competitors per brand and 100 GB of storage. Pro costs $399.00 a month for 5,000 credits, unlimited brand kits, seats and competitor tracking, 50 generations at a time, 500 GB of storage, the autonomous AI CMO, priority Slack support and a 0% fee on your own ad spend. Yearly billing is advertised at 50% off, and the pricing FAQ mentions Enterprise at $499 a month while the help centre describes Enterprise as custom pricing on request. Credit top-ups start at $24.90 for 500 credits, $99 for 2,000 and $399 for 10,000, and top-up credits never expire.
Check official pricingEnterprise
Custom limits and dedicated support. The pricing FAQ lists Enterprise at $499 a month, while the help centre says to contact Larven for custom pricing. Yearly billing is advertised at 50% off monthly.
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