Intangible
Intangible is an AI-powered creative workspace for professionals who direct real-world production, from advertising to film. It combines Build, which creates 3D sets from references and CAD; Compose, which places cameras and animates shots; and Visualize, which renders with AI models. Used by teams at Netflix, Meta, and A24, it offers a free plan and paid plans from $35 per month.
What is Intangible?
Intangible is an AI creative workspace built for professionals who direct the real world, including advertising, film, retail, events, deeptech, and architecture teams. The product is organized around three stages: Build, Compose, and Visualize. Build lets creatives assemble references, characters, and CAD models, holding real-world context so the AI does not invent details; Compose behaves like being on a set, letting users place cameras, simulate animation, and frame moments; Visualize renders with the latest AI models with no hallucinations, ready to present or export into an existing pipeline. Underneath these tools sits what the company calls a spatial intelligence engine, which gives LLMs and generative image and video models a semantic understanding of objects, spaces, and their relationships, enabling the control and precision of real 3D. Intangible emphasizes a familiar production UX rather than a maze of AI nodes and prompts: creative teams highlight that renders come back as intended, that camera movement can be controlled with the speed and power of AI, and that the product avoids prompt roulette. The platform is in production at major brands and studios including Netflix, Meta, A24, ByteDance, Epic Games, Live Nation, Northrop Grumman, and Virgin. Pricing is structured around subscriptions with monthly credits, a free plan with 150 one-time credits, Explorer at $35 per month with 250 monthly credits, Business at $65 per month with 1,000 monthly credits, and custom Enterprise plans with credit pooling and dedicated support; users can also top up with credit packs of $10, $25, or $50. Every paid plan includes a two-week risk-free trial, and annual billing saves up to 30 percent. Intangible also offers an MCP in beta so AI agents can connect to the workspace, plus a templates gallery, help docs, and a status page. The company frames itself as built on its own spatial intelligence engine, differentiating from pure text-to-image tools by grounding generation in real 3D context.
Intangible Core Features
Build
Creates 3D sets from references, characters, and CAD, holding real-world context so the AI doesn't invent details.
Compose
Places cameras, simulates animation, and frames moments like a virtual production set.
Visualize
Renders with the latest AI models with no hallucinations, ready to present or export.
Spatial intelligence engine
Gives LLMs and generative models semantic understanding of objects, spaces, and relationships.
AI Composer
Generates storyboards, images, videos, and 3D worlds with credits.
MCP beta
Lets AI agents connect to the workspace and operate on your projects programmatically.
Templates and 3D assets
Access around 5,000 3D assets and premium templates on paid plans.
Teams and collaboration
Real-time collaboration, credit pooling, and unlimited projects on Business and Enterprise plans.
Who is Intangible for?
Intangible is designed for professional creative teams who produce imagery and video for real-world projects. Advertising agencies use it to previsualize campaigns, create hero shots across markets, and reduce the number of physical shoots required. Film and television teams use it for previz, set design, and shot composition before production, with control over cameras and animation. Retail and e-commerce teams generate product and lifestyle visuals in consistent environments without expensive studio time. Event producers and live entertainment companies visualize stages, venues, and experiences for client pitches. Deeptech and engineering companies create visualizations of hardware, space systems, and industrial products grounded in CAD data. Architects and designers produce photorealistic stills and videos of buildings and interiors. Finally, creative directors and art departments at studios like Netflix, Meta, and A24 use Intangible to explore directions fast, while enterprise teams get custom configuration, credit pooling, and white-glove onboarding through the Enterprise plan. Creative directors and art buyers at agencies use Intangible to explore multiple campaign directions before committing production budgets. Film and series producers previsualize complex sequences, reducing costly on-set surprises by locking camera moves and set dressing early. Concept artists and set designers build reusable 3D sets from references and CAD, then iterate on lighting and mood with AI rendering. E-commerce and catalog teams produce consistent product imagery across colors and configurations without repeated studio shoots. Event and concert production companies design stages and venues, presenting photorealistic previews to promoters and sponsors. Space, energy, and defense companies visualize hardware in realistic environments, grounded in their actual CAD data. Architecture firms present photorealistic stills and animated walkthroughs to clients during early design phases. AI agents and developers connect through the MCP beta to automate scene generation and variation workflows. Independent directors and small studios gain access to production-grade visualization that previously required large VFX teams.
Intangible Use Cases
Previsualize an advertising campaign hero shot across multiple markets before the physical shoot.
Build a 3D set from CAD models and render product visuals for a retail launch.
Compose camera moves and animation for a film sequence during pre-production.
Generate storyboard frames and video animatics to pitch an event concept to a client.
Create architectural exterior and interior renders grounded in real building data.
Explore creative directions quickly with AI-generated images and videos in a familiar UX.
Export rendered shots into an existing VFX or editing pipeline for final production.
Let an AI agent draft scene variations through the MCP integration.
Intangible Pros and Cons
Pros
- Grounded in a spatial intelligence engine rather than pure text-to-image generation.
- Production-grade UX designed for professional creative teams, not prompt hobbyists.
- Trusted by major studios and brands including Netflix, Meta, A24, and Epic Games.
- Free plan plus a two-week risk-free trial on all paid plans.
Cons
- Credit-based usage can add up for heavy video generation workloads.
- Professional positioning and pricing may be overkill for casual creators.
- Watermarked downloads on the free plan limit its use to evaluation.
FAQ About Intangible
Intangible Pricing
Freemium: Free plan with 150 one-time credits; Explorer $35/mo (250 credits), Business $65/mo (1,000 credits), Enterprise custom; credit packs $10/$25/$50; annual saves up to 30%, 2-week trial.
Check official pricingFree
150 one-time credits, 1 project, 1 scene, 10 shots, basic templates, ~5,000 3D assets.
Explorer
250 credits/month, 3 projects, 10 scenes, 20 shots, premium templates, watermark-free.
Business
1,000 credits/month, unlimited projects, 50 scenes, real-time Teams collaboration.
Enterprise
Custom credits, credit pooling, set design support, SSO-grade security, dedicated support.
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