
Enjoy
Enjoy - AI Town is a social world simulator where you chat with thousands of AI residents who remember your conversations, hold moods and answer with voice. Take characters on dates, send gifts, level relationships from friendship to family, and create your own characters, venues and outfits. Free on iOS, Android and the web, with optional in-app purchases.
What is Enjoy?
Enjoy - AI Town is a social world simulator built around an "AI Town" packed with thousands of AI residents, rather than a single chatbot you open one conversation at a time. You download it from the App Store or Google Play, or play in a browser, sign in with Apple or Google, and immediately meet characters other players can also meet. Every resident keeps memories of what you said before, carries a backstory, shifts mood, and can talk back with voice, so a recurring character feels less like a tool and more like a neighbour you keep running into. The loop is deliberately game-like. You chat, then interact: go on an adventure, send a treat or a gift, take a personalized photo together, hold hands, go on a date. Each interaction pushes a relationship meter forward through named milestones, from stranger to friend to flirtationship to living together and beyond, and a Magic Card package unlocks the steps past friendship. Coins, hearts and items drive that economy: coins buy treats, snacks and gifts, hearts power character actions and story episodes, and both are earned through the Tasks Center, friend invites and match-3 mini-games or bought in-app. Enjoy is also a creation platform. The Studio lets you build original AI characters from a prompt and a face reference, choose their voice and speaking style, design venues in different art styles, craft custom outfits from scratch or from premade pieces, and even create items and pets. Creations can be shared with the community or kept private, and you can recruit a team of characters to explore alongside you, with team loyalty that grows as you interact. The result is closer to a persistent town than a chat app: your personal characters develop their own dreams and desires, other players' characters populate the same world, and there is always another resident to meet. The App Store listing puts it simply as a life simulator where you can be a creator (build a dungeon), a player (meet friends there), an explorer on a fantasy adventure, or a roleplayer in a whole new world. Enjoy is aimed at adults, with mature, romantic and intimate characters restricted to users 18 and over; the help centre and blog carry guides for chatting, levelling, currency, outfits and roleplay styles, and support runs through support@enjoy.ai. Practically, sessions swing between two moods: in chat mode you write prose with a character who answers in the voice you picked, and in management mode you spend what you earned, check which milestones are still locked, and collect the tasks that keep hearts coming in. Residents are shared across the town, so the population grows as players publish new characters. The stated mission is to make AI a friendly supporting cast to real relationships rather than a replacement for them. Progress syncs across the iOS, Android and web clients, so a storyline started on a phone continues on a laptop.

Enjoy Core Features
AI residents that remember
characters keep context from past sessions, hold backstories and moods, and can reply with voice
Relationship levelling
bonds advance through named milestones from stranger and friend to flirtationship, living together and family
Character studio
build original AI characters with a face reference, chosen voice and speaking style, then share them or keep them private
World and outfit creation
design venues in multiple art styles, craft custom or premade clothing, and create items and pets
Dates, gifts and interactions
adventures, treats, personalized photos, holding hands and dates all move the relationship meter
Coins, hearts and items
in-app currency earns through the Tasks Center, friend invites and match-3 mini-games, or buys through optional purchases
Teams and loyalty
recruit characters to explore with you, with a loyalty score that grows as you interact and can fall if you stop
Cross-platform play with web, iOS and Android clients, plus community shared creations and an official Discord
Who is Enjoy for?
Enjoy - AI Town is for adults who want an AI companion app with more world around it than a single chat window. The clearest fit is the AI roleplay and character-chat audience: people who already talk to AI characters, want relationships that carry context across sessions, and are tired of restarting the same conversation every time they open an app. Because residents remember, have moods and speak with voice, Enjoy suits users who care about continuity and character depth more than about raw model benchmarks. The second group is worldbuilders and creators. Anyone who enjoys building characters, designing outfits, drawing venues in different art styles or writing a setting will find the Studio more interesting than a chat box, and sharing those creations with other players adds an audience that a private chatbot cannot offer. Aspiring storytellers use it to stage fantasy, arena-survival or romance storylines, with the blog's first- and third-person roleplay guides showing how far the format stretches. Third, the life-simulator crowd. People raised on The Sims like the idea of a town where characters have their own memories and lives, and Enjoy leans into that framing with relationship levels, households, dates, gifts and family milestones rather than pure conversation. Casual mobile players are a fourth audience: the free download, Tasks Center, invite rewards and match-3 mini-games give a progression loop that works in short sessions on a phone or tablet. Social players who want company rather than a single companion fit too, since the official Discord, community-made characters and shared venues turn the app into a place with other people in it. It is not aimed at children: full functionality is for users 18 and over, limited features exist for 13 to 17 only with parental consent, and mature romance is adult-only, so parents looking for a kid-safe AI toy should look elsewhere. It is also a poor fit for anyone who wants a neutral productivity assistant, an API, or a one-off question answered without a persona attached. Finally, price-sensitive users should go in knowing that the deepest relationship milestones, hearts and coin packs sit behind optional but real in-app spending, which reviews and forum threads flag as the main cost complaint. Players who treat those purchases as optional, and lean on earned coins and hearts from tasks and mini-games, get the creative and social side of the app without the bill.
Enjoy Use Cases
Chatting daily with an AI character who remembers your last conversation and follows up on it
Building an original AI character with its own backstory, voice and personality from scratch
Leveling a relationship from first hello to living together and family milestones
Designing a venue, outfit line or set of items and sharing them with other players
Roleplaying a fantasy adventure, arena-survival scenario or romance storyline in first or third person
Taking an AI companion on dates, sending treats and gifts, and taking photos together
Recruiting a team of characters and raising their loyalty through regular interaction
Earning coins and hearts through tasks, friend invites and match-3 mini-games instead of paying
Enjoy Pros and Cons
Pros
- Residents genuinely remember past conversations, so relationships accumulate instead of resetting each session
- Creation tools go well beyond chat: original characters, venues, outfits, items and pets, shareable with the community
- Free to download and play on iOS, Android and the web with no payment needed to start chatting
- A clear progression loop of levels, milestones, tasks and mini-games gives short mobile sessions a purpose
- An active official community on Discord with guides, events and player-made content
Cons
- Relationship progress is gated by coins, hearts and the Magic Card package, and store prices climb quickly ($19.99 monthly plan, $19.90 for 50 hearts)
- Reviews and community threads report repetitive dialogue loops and AI memory lapses once a character is used heavily
- Full features and any mature content are 18+, age is self-reported rather than verified, and all virtual-currency sales are final with no refunds
FAQ About Enjoy
Enjoy Pricing
Free to download and play on iOS, Android and the web, with optional in-app purchases and subscriptions. Observed US App Store pricing: popular monthly plan $19.99, basic weekly plan $4.99, Magic card $9.90, 50 hearts $19.90, 200 hearts $39.90 and coin packs from $8.99 (500-600 coins) to $39.99 (3,200 coins). Prices vary by region and store; coins and hearts can also be earned free through tasks, invites and mini-games, and all virtual-currency sales are final.
Check official pricingFree
Free download and play on iOS, Android and the web; chat, create characters and level relationships without paying
Popular Plan
Top in-app subscription tier on the US App Store for enhanced AI game features
Basic Plan
Entry subscription tier billed weekly on the US App Store
Magic Card
Item package that advances a relationship beyond friendship
50 Hearts
Hearts for character actions and story episodes, also earnable in game
200 Hearts
Larger heart bundle for heavy story and action use
Coins 500-600
Silver coin pack for treats, gifts and items; 500 regular or 600 premium coins
Coins 1200-3200
Mid coin pack; the 3,200 premium bundle costs $39.99
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