Apex One
Apex One is a browser-based strength coach that counts reps with your phone camera, scores every rep 0-100 for form and talks you through each set out loud across ten lifts. Around that core sit 23 guided rehab programs with pain checks for the days between physio sessions, streaks with a one-day freeze, weekly goals and per-rep form trends.
What is Apex One?
Apex One is a browser-based strength-training coach that turns your phone camera into a rep counter, form checker and voice coach. There is nothing to wear and nothing to install: you prop the phone up against a bottle or a shelf, the site confirms it can see the joints that movement needs, and it counts only reps taken through the full range while announcing the number out loud so your eyes stay off the screen. Each rep also gets a 0-100 form score built from range of motion, tempo, balance and steadiness, and short spoken cues, with captions, tell you what to fix mid-set.
Ten movements are counted: squat, bicep curl, push-up, lunge, deadlift, bent-over row, overhead press, sit-up, jumping jack and knee lifts. Every one has its own camera placement guide, side-on for squats and push-ups, facing the camera for overhead press, and Apex One warns you when it loses sight of a joint rather than guessing at the rep.
The second half of the product is rehab. Twenty-three guided programs cover common complaints such as rotator cuff, frozen shoulder, tennis elbow, runner's knee, plantar fasciitis and lower back pain, with pain checks before and after each session. The site is explicit that this is exercise guidance to do between physio appointments, not medical advice and not a replacement for a physiotherapist.
Training runs on Apex One+, a single membership at $19.99 per month or $99 per year, which works out to $8.25 a month. Both options are identical in features. You confirm an email with a six-digit code, pay through Stripe, and can cancel any time, though the site states there are no refunds. Progress lives in the account: streaks with a one-day freeze, a weekly goal ring, a training calendar, volume and form-trend charts, personal bests, badges and one-tap share cards, plus an adaptive Today's plan that progresses or deloads.
On privacy, pose detection runs on the device and training video is never uploaded; Apex One stores counts and scores, not footage. The exception is a ranked Bicep Curl Challenge set, which you choose to record for verification. Competitions are announced but not live yet: the current monthly leader wins four free months, with a top-three cash competition promised once ten or more members join.
A note on the AI label, since it matters for how the product is filed. The rep counting and form scoring are computer vision, specifically on-device pose estimation, and that is genuine, load-bearing technology rather than marketing. But Apex One's own copy never calls it AI, and the coaching is a fixed set of spoken cues rather than a model you can converse with. It is built in Calgary, Alberta, and runs globally in a mobile browser.
Apex One Core Features
Camera rep counter
Counts squats, curls, push-ups, lunges, deadlifts, rows, overhead press, sit-ups, jumping jacks and knee lifts from pose tracking, ignoring half reps and announcing each count out loud.
Per-rep form score
Every rep is scored 0-100 from range of motion, tempo, balance and steadiness, so you can see which reps in a set fell apart rather than judging the whole session.
Spoken coaching with captions
Short cues tell you to lower farther, steady the tempo or move the phone back, delivered as audio so your eyes stay off the screen during the set.
Guided rehab programs
23 programs for common aches and injuries, each with setup instructions and pain checks before and after, written for the days between physio sessions rather than as diagnosis.
Adaptive Today's plan
A daily plan that progresses when you are keeping up and deloads when you are not, with a guided first workout for new members.
Progress tracking
Streaks with a one-day freeze, a weekly goal ring, training calendar, volume and form-trend charts, personal bests, badges and one-tap share cards.
On-device video privacy
Pose detection and rep counting run locally in the browser; training footage is never uploaded, and only counts and scores are stored.
Browser delivery
Runs at apexfitness.io on iPhone and Android with no app install, and can be added to the home screen as a shortcut.
Who is Apex One for?
Apex One is for people who train without a coach in the room. Home lifters are the core audience: they get rep counting, a form score and spoken cues from a phone propped against a bottle, with no wearable, no rack of sensors and no app install. People working through an ache or injury are the second group, since the 23 guided rehab programs with pain checks are written to be done between physio appointments rather than instead of them. Beginners benefit most from the setup guides, which show exactly which joints have to be in frame before a set starts and stop half reps from counting. People coming back after a layoff sit in the same bracket: the adaptive Today's plan progresses or deloads on its own, so a first week back does not turn into an overreach. Data-minded lifters who already log sets get per-rep scores and form trends rather than a single note at the end. Anyone who already pays for a gym but skips the trainer, or who travels and trains in hotel rooms and small apartments, gets the same counting and coaching anywhere a phone can be propped up. It also suits people who dislike training with their eyes on a screen: the count and the cues are spoken, with captions, so the phone stays out of the way. Privacy belongs in the fit as well, because pose detection runs on the device and footage is never uploaded, which matters to anyone who would not point a camera at themselves for a cloud service. Finally, it undercuts the cost of even a few personal training sessions, which matters for anyone who wants feedback on form but cannot justify a coach, since the yearly rate is a single $99 charge rather than an hourly fee.
Apex One Use Cases
Count reps and get form cues during a home dumbbell session without a trainer present.
Keep rehab homework honest between physio appointments with pain-checked guided programs.
Check whether your squat depth and tempo hold up across a full set of ten.
Train in a hotel room or small apartment with only a phone and floor space.
Track weekly volume and form trends instead of guessing whether you are progressing.
Replace tapping a rep counter mid-set so both hands stay on the weight.
Run a monthly bicep curl challenge set for the leaderboard when competitions open.
Apex One Pros and Cons
Pros
- The counting is the product, not a gimmick: full-range-only reps, a 0-100 score per rep and spoken cues make a solo set measurably more honest than tapping a counter.
- No hardware, no install and no wearable: it runs in the mobile browser and works on the phone people already own.
- Privacy is handled properly for a camera product, with pose detection on device and no training video uploaded.
- The rehab track is unusual and practical, with 23 named programs and pain checks, clearly framed as between-sessions exercise rather than treatment.
Cons
- Ten counted exercises is a narrow library, and the accuracy depends on camera placement, light and keeping the tracked joints in frame.
- It is paid only after the squat demo: $19.99 a month or $99 a year, with no free tier and no refunds once billed.
- Competitions, the social layer and any AI-style conversational coaching are promised rather than shipped, so the roadmap is ahead of the product.
FAQ About Apex One
Apex One Pricing
Paid membership only, after a free squat demo with no account. Apex One+ is $19.99 per month or $99 per year, which the site presents as $8.25 per month and a 59% saving. Both plans include the full product: camera rep counting on ten exercises, per-rep form scores, voice coaching, the adaptive plan, progress tracking and the 23 rehab programs. Local currency plus applicable tax, Stripe checkout, cancel any time, no refunds. There is no free tier and no app-store billing.
Check official pricingApex One+ Annual
Full membership billed yearly at $99, equal to $8.25 per month, advertised as a 59% saving. Includes camera rep counting on ten exercises, per-rep form scores, voice coaching, the adaptive Today's plan, progress tracking and 23 guided rehab programs.
Apex One+ Monthly
The same full membership billed monthly with cancel-any-time access until the end of the paid period. No feature differences from the annual plan; no refunds once billed.
Free squat demo
A no-account demo at /try-rep-counter that counts and scores squats so you can test the camera tracking before paying. Not a full free tier.
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